Mineral SPF Revolution: Rethinking Sunscreen with Minu's Adam Guggenheim

Skin in the Game with Debbie Go

Debbie Go hosts an insightful episode of Skin in the Game with Adam Guggenheim, the co-founder of Minu. Discover how Minu transforms mineral-based SPF into a luxurious experience, blending dermatological expertise with elegant skin-loving formulas.

Adam delves into his journey from the corporate world to entrepreneurship, the science behind Minu's innovative sunscreen, and how the brand is setting a new standard in sun protection. Gain valuable insights as Adam shares the challenges faced, lessons learned, and the importance of passion and patience in building a purpose-driven brand.

🔗 Links & Resources:

• Minu Website
• Instagram
• Facebook
• Linkedin
• Tiktok

#CredoBeauty #SunCare #minuskincare #mineralsunscreen #bestofbeauty #Wellness #CleanBeauty #SkincareScience #Entrepreneurship #AdamGuggenheim #DebbieGo #SkinInTheGamePodcast #LuxurySkincare #Dermatology

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Chapters

1. Introduction to Sunscreen Woes (00:00:00)

2. Meet Adam Guggenheim: Co-Founder of Minu (00:00:42)

3. From Corporate to Entrepreneur (00:01:25)

4. The Inspiration Behind Minu (00:03:19)

5. Building a Brand from Scratch (00:06:30)

6. The Science of Mineral SuperBlend (00:09:25)

7. The Rise of Mineral Sunscreens (00:12:34)

8. Overcoming Hurdles in Formulation (00:16:09)

9. Assembling the Right Team (00:17:56)

10. Lessons In Persistence (00:21:01)

11. The Long Road to Success (00:23:32)

12. Differentiating in a Competitive Market (00:24:45)

13. Leaving a Lasting Legacy (00:26:58)

14. Advice for Aspiring Skincare Entrepreneurs (00:27:37)

15. A Key Insight for Entrepreneurs (00:28:37)