))
47: From Corporate Giant to Wellness Pioneer Anna Shulgina shares it all!
Manage episode 474864292 series 3555445
Content provided by Michelle Smock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Smock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Anna Shulgina transforms a wellness gap in Louisville into Bodhi Salt Center, a mind-body balance center where families experience holistic health solutions together without compromising relaxation for either parents or children. Her journey from multinational corporate executive to wellness entrepreneur demonstrates how strategic business principles combine with genuine care for human wellbeing to create innovative service models.
• Globalist background with fluency in multiple languages and leadership positions at Nestlé and Ferrero across five countries
• Developed innovative category strategies that "make the pie bigger" rather than competing for existing market share
• Created separate salt therapy spaces for kids (play-friendly) and adults (relaxation-focused) after experiencing Louisville's allergy season
• Offers Ayurvedic oil treatments providing deep relaxation "equivalent to nine hours of uninterrupted sleep"
• Incorporates yoga in salt rooms with simultaneous story time for children
• Steam barrels complement treatments with herbal infusions being introduced
• Implemented comprehensive business planning including brand book, phased growth strategy, and potential franchise model
• Partnership approach balances strategic business development with exceptional customer experience
• Emphasizes importance of partnership alignment on long-term vision while leveraging different strengths
• Prioritizes mindfulness in both business strategy and customer wellness journey
Take care of yourself - there's nobody else who would take care of your health. Do it in a wise way with means that nature has provided and that have proven effective over years. Be happy.
Follow Anna at:
https://www.facebook.com/anna.shulgina.357
Follow Bodhi Salt at:
https://www.bodhisaltcenter.com/
https://www.facebook.com/bodhisaltcenter
Check out the Small Business Bestie Website
Follow along on the Small Business Bestie Pod Facebook
Join the growing community on Facebook: https://www.facebook.com/groups/smallbusinessbesties
Connect with Michelle on Facebook at https://www.facebook.com/bestiemichellesmock
Check out the Small Business Bestie Website
Cultivate Accounting is the preferred partner of Small Business Besties for all things small business accounting needs. Check them out!
www.cultivatelex.com
https://www.facebook.com/cultivateaccounting
Chapters
1. Introduction to Anna's Global Journey (00:00:00)
2. Corporate Career at Nestlé and Beyond (00:01:42)
3. Discovering Wellness Needs in Louisville (00:05:47)
4. Bodhisalt: Creating a Family-Friendly Wellness Center (00:11:08)
5. Oil Treatments and Therapeutic Services (00:17:11)
6. Business Planning and Partnership Strategy (00:22:47)
7. Systems, Documentation, and Growth Plans (00:31:55)
8. Leadership Philosophy and Final Thoughts (00:40:30)
57 episodes
Share
