52: Petals and Pixels- How Media Executive, Diana Keating Moonlights as a Florist

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Diana Keating shares her journey as both co-owner of Close to Perfection flower shop and a media executive at WKYT, demonstrating how to successfully balance creative side businesses with full-time careers. Through her partnership with childhood acquaintance Erin Graf, Diana reveals how complementary skills and clear communication create business harmony.
• Originally from Illinois, Diana reconnected with high school acquaintance Aaron Graff in Lexington, leading to their floral business partnership
• Close to Perfection remains intentionally a side business, focusing on creating beautiful arrangements while maintaining work-life balance
• Diana handles accounting while Erin leads flower selection, creating a "yin and yang" partnership dynamic
• At WKYT, Diana helps businesses with comprehensive marketing strategies beyond traditional TV advertising
• As one of the largest digital agencies in the country, WKYT offers SEO, paid search, targeted display ads, and streaming TV advertising
• Diana builds client trust through providing data, industry insights and maintaining genuine interest in their businesses over the typical 90-day buying cycle
• Ladies Leads Lex, where Diana serves as vice president, welcomes female entrepreneurs to their visitor day on the 15th at Sullivan University
• The women's networking group particularly needs members in trades, landscaping, med spa, and medical professional categories
Follow Diana and all of her ventures here:
Media Executive at WKYT
[email protected]

Close 2 Perfection - Your local florist
close2perfectionlex.com
FB: https://www.facebook.com/profile.php?id=61566348394746
IG: https://www.instagram.com/close2perfectionky/

Follow Diana
LinkedIn https://www.linkedin.com/in/diana-keating/
FB: https://www.facebook.com/diana.nowakowska

Ladies Leads Lex
FB: https://www.facebook.com/profile.php?id=100067416445699
https://www.ladiesleadslex.com/

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Chapters

1. 52: Petals and Pixels- How Media Executive, Diana Keating Moonlights as a Florist (00:00:00)

2. Meet Diana Keating (00:00:10)

3. Close to Perfection's Creative Partnership (00:03:12)

4. WKYT and Full-Service Digital Marketing (00:07:54)

5. Building Trust in Business Relationships (00:15:30)

6. Ladies Leads Lex Networking Group (00:22:56)

7. Closing and Contact Information (00:29:32)