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12 - How do fractional employees help your small business?
Manage episode 482535120 series 3580051
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In this episode of Small Business Diaries, hosts Jon Davis and Steve Ledgerwood sit down with Tom Parker, founder of go-to-market and RevOps consultancy The Sales Architect.
Tom shares his unconventional journey from Intel analyst to becoming a successful fractional consultant, helping startups and scale-ups optimize their sales and revenue operations.
💡 Highlights from the episode:
- The rise of the fractional model: Tom discusses why more startups are embracing fractional hires and how this new working model can unlock scale without the overhead.
- Building a business without a safety net: With no clients or network when he launched, Tom explains how he worked his way into a sustainable, rewarding business.
- Why execution matters more than plans: Insights on how startups can experiment smartly—and the dangers of waiting too long to course correct.
Whether you’re considering a leap into fractional work or hiring one, Tom’s honest offers real, tangible advice from someone who’s lived it.
Want to explore smarter ways to manage your sales and customer relationships?
Check out Capsule CRM and connect with us on LinkedIn.
Capsule CRM website: https://capsulecrm.com/
LinkedIn: https://www.linkedin.com/company/capsulecrm/
Learn more about The Sales Architect: https://thesalesarchitect.co.uk/
Connect with Tom: https://www.linkedin.com/in/thesalesarchitect/
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