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DIY PR for Small Business: How to Get Press Coverage Without a Big Budget with Jane Griffin
Manage episode 480718622 series 3548986
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Think PR is just for big brands with flashy budgets? Think again.
In this episode, I’m joined by Chartered PR expert, PR coach, and ex-TV reporter Jane Griffin and she’s here to bust the biggest PR myths holding small business owners back.
We’re talking DIY PR you can actually do, even if you’ve never pitched a single story before. Jane shares her no-fluff approach to getting featured in the press, why journalists do want to hear from small businesses, and how to craft a pitch that actually gets opened.
If you’ve ever thought “but who would want to hear my story?” this one’s for you.
In this episode, you’ll learn:
- What PR actually is (without the jargon)
- Why small businesses are newsworthy even if you feel “too small”
- How PR can help your brand What makes a good story or pitch
- Where to find publications to pitch to
- The 3 things every great PR pitch should include
- Jane’s top tips for getting started with zero budget
About Jane Griffin:
Chartered PR Expert | PR Coach | Ex-TV Reporter
With 30+ years in the industry, Jane helps small business owners take the mystery out of PR and get featured confidently.
Connect with Jane on Instagram: @janegriffinpr
What’s Next?
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🎁 Not ready to jump in just yet? Join the waitlist for Get Seen Get Sales to be kept up to date and get a free digital copy of my bestselling Social Media Planner plus access to the video workshop where I show you how to plan a week’s content (for multiple platforms!) in under an hour.
🙌 Huge thanks to our sponsor KM Accountancy
If you're after an accountant who genuinely gets small business life, Kirsty is your woman.
→ kmaccountancy.co.uk
💷 Free £50? Yes please.
If you're ready to switch to a better business bank account, Monzo’s where it’s at.
→ ...
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