Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Gloria Chou. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gloria Chou or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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What’s Actually Working on Instagram in 2025 w/Shannon Mckinstrie
Manage episode 479553857 series 2995816
Content provided by Gloria Chou. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gloria Chou or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.
In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.
From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.
What’s Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)
- Why “how I” storytelling now beats “how-to” content
- Shannon’s 4 H’s Content Method: Heard, Helpful, Humor, and Happenings
- A simple Instagram Stories hack that instantly boosts views
- How commenting on popular accounts still drives organic growth in 2025
- Why your first 3 Stories matter more than ever
- The truth about how often you really need to post
- Why unscripted, raw videos perform better than polished ones
- How to combine growth, engagement, and conversion—all in one post
- The outdated Instagram content tactics to stop using now
Whether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.
You’ll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Learn more about Shannon McKinstrie:
- Instagram: https://www.instagram.com/shannonmckinstrie
- Website: https://shannonmckinstrie.com/
- LinkedIn:
187 episodes
Share
Manage episode 479553857 series 2995816
Content provided by Gloria Chou. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gloria Chou or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.
In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.
From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.
What’s Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)
- Why “how I” storytelling now beats “how-to” content
- Shannon’s 4 H’s Content Method: Heard, Helpful, Humor, and Happenings
- A simple Instagram Stories hack that instantly boosts views
- How commenting on popular accounts still drives organic growth in 2025
- Why your first 3 Stories matter more than ever
- The truth about how often you really need to post
- Why unscripted, raw videos perform better than polished ones
- How to combine growth, engagement, and conversion—all in one post
- The outdated Instagram content tactics to stop using now
Whether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.
You’ll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Learn more about Shannon McKinstrie:
- Instagram: https://www.instagram.com/shannonmckinstrie
- Website: https://shannonmckinstrie.com/
- LinkedIn:
187 episodes
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Similar to Small Business PR
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
1
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
181k605
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launc ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
4k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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