The Comeback Kid: Daniel Shemtob’s Story of Loss and Triumph

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Daniel Shemtob is the CEO and Founder of Snibbs, a company that creates ergonomically designed, slip-resistant footwear for professionals in healthcare and hospitality. He also created the acclaimed food truck brand, The Lime Truck, which gained national attention by winning Food Network’s The Great Food Truck Race twice. Building on his culinary success, Daniel opened Hatch Yakitori + Bar in Downtown Los Angeles, offering a modern take on Japanese skewers. After losing his home in the 2025 Pacific Palisades Fire, he partnered with World Central Kitchen to provide meals and Snibbs footwear to those affected.

In this episode…

What does it take to overcome setbacks and emerge stronger than before? From losing everything in the LA fires to weathering the tumultuous economic downturns of the past decade, resilience seems to be the cornerstone of a successful life. But how does one cultivate such tenacity in the face of adversity?

Daniel Shemtob, a celebrated chef and entrepreneur, shares the candid story of his entrepreneurial journey marked by extreme highs and lows. After filing for personal bankruptcy in his early 20s following a failed real estate stint, Daniel shifted toward passion-driven work, launching the now-famous Lime Truck. Years later, when COVID-19 decimated his catering business, he doubled down on Snibbs, his footwear company, and pivoted by giving away shoes to essential workers — an act that unexpectedly catalyzed massive growth. Even after losing his home in the 2025 LA fires, Daniel partnered with World Central Kitchen to serve thousands of meals and distribute Snibbs footwear, showing that purpose and action can power recovery.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Daniel Shemtob, CEO and Founder of Snibbs, about overcoming adversity and scaling resilient brands. Daniel discusses rebounding from personal bankruptcy, how COVID-19 forced him to pivot, the inspiration behind Snibbs, and what he learned from losing his home in the LA fires.