Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Similar to Smarter Building Materials Marketing
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Our Skin: A Personal Discovery Podcast
1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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LikedDaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
Why Architects Ignore Your Product—and What to Do Instead
Manage episode 486442266 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Architects may be the ultimate influencers in the building process, but winning their specification is only the beginning—and one missed detail or a slow sample delivery can lose you the next project. In this episode, Beth PopNikolov and Zach Williams sit down with Benjamin Glunz, CEO of Anguleris (the company behind Swatchbox and other essential tools for architects and designers). Together, they dive into why shifting your strategy from chasing leads to genuinely supporting architects’ workflows can future-proof your brand and put your products at the forefront of today’s fast-evolving construction landscape.
277 episodes
ShareManage episode 486442266 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Architects may be the ultimate influencers in the building process, but winning their specification is only the beginning—and one missed detail or a slow sample delivery can lose you the next project. In this episode, Beth PopNikolov and Zach Williams sit down with Benjamin Glunz, CEO of Anguleris (the company behind Swatchbox and other essential tools for architects and designers). Together, they dive into why shifting your strategy from chasing leads to genuinely supporting architects’ workflows can future-proof your brand and put your products at the forefront of today’s fast-evolving construction landscape.
277 episodes
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Smarter Building Materials Marketing
1 Solving for Cost, Labor, and Speed in Modular Construction 16:30
16:30 Play Later Play Later Lists Like Liked16:30
Play Later Play Later Lists Like LikedHow do you bring clarity, consistency, and energy to a category still fighting for mainstream adoption? In this episode, Beth and Zach sit down with Audree Grubesic—Offsite Construction ambassador and founder of Offsite Dirt Network—to talk about what’s really happening inside the modular movement. Audree shares how she went from builder to media creator, how modular has evolved over the past decade, and what building materials companies need to understand if they want to stay relevant as offsite continues to grow.…
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1 How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships 33:26
33:26 Play Later Play Later Lists Like Liked33:26
Play Later Play Later Lists Like LikedWhat does it take to lead growth inside one of the most recognizable names in building products? Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has evolved beyond masonry into a full outdoor living powerhouse. Jenny shares how Oldcastle APG is balancing B2B partnerships with a growing direct-to-consumer focus, how customer decision-making is shifting, and why internal culture plays a critical role in long-term success.…
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Smarter Building Materials Marketing
1 How Modular Leaders Leverage Social Media as a Revenue Driver 38:42
38:42 Play Later Play Later Lists Like Liked38:42
Play Later Play Later Lists Like LikedWhat do you get when you put four outspoken leaders from the modular world on one mic? A very honest, very unfiltered conversation about what actually works when it comes to social media, sales, and brand presence in construction. In this special episode, guest host Heather Wallace from Momentum Innovation Group leads a follow-up panel discussion with Steve Dubin of Rmax, Merrick Macomber of Modular Maven, and Chad Crosby of Halo Halo. They originally joined Beth on stage at World of Modular to talk about LinkedIn and using social platforms to drive real business. Now they’re bringing that conversation to the podcast—complete with live commentary, strong opinions, and zero fluff.…
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1 3form’s Digital Strategy to Build Pre-Sale Brand Equity 32:42
32:42 Play Later Play Later Lists Like Liked32:42
Play Later Play Later Lists Like LikedHow do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.…
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1 Selling Smarter: How to Master Value-Driven Building Materials Sales 35:23
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Play Later Play Later Lists Like LikedWhat happens when market conditions shift and your team has to learn how to sell again? In this episode, Beth talks with Bradley Hartmann, CEO of Bradley Hartmann & Co., about how to train sales teams that have grown used to order-taking, how to clearly define sales activity, and why tightening the feedback loop between sales and marketing might be the most underrated growth lever in building materials today.…
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1 How a Leading Exterior Door Manufacturer Uses Storytelling to Drive Sales 24:55
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Play Later Play Later Lists Like LikedWhat happens when a family-owned manufacturer known for its values decides to take on modern lead generation? In this episode, Beth sits down with Jake Calhoun, Vice President of Marketing at ProVia, to talk about navigating legacy, managing modern messaging, and bridging the gap between product and service in one of the industry’s most competitive categories.…
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1 How Ayrsonics Turned Product Innovation into a Competitive Moat 21:46
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Play Later Play Later Lists Like LikedWhat if being the first in your category made you the Kleenex of your market? And how do you turn that into a lasting advantage? In this episode, we talk to Dean McIntyre, president of Ayrsonics and CEO of the McIntyre Group, about building a brand that stands out in the competitive world of acoustic products. Dean shares why they diversified, how they pivoted during economic downturns, and how they’re bringing manufacturing back to North America to build a more resilient business.…
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1 Why Architects Ignore Your Product—and What to Do Instead 21:21
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Play Later Play Later Lists Like LikedArchitects may be the ultimate influencers in the building process, but winning their specification is only the beginning—and one missed detail or a slow sample delivery can lose you the next project. In this episode, Beth PopNikolov and Zach Williams sit down with Benjamin Glunz, CEO of Anguleris (the company behind Swatchbox and other essential tools for architects and designers). Together, they dive into why shifting your strategy from chasing leads to genuinely supporting architects’ workflows can future-proof your brand and put your products at the forefront of today’s fast-evolving construction landscape.…
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1 What Today’s Top Candidates Want from Building Materials Employers 26:37
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Play Later Play Later Lists Like LikedNavigating today’s unpredictable job market requires more than great products—it demands smart, proactive hiring strategies and transparent leadership. In this episode, Cassie Fosher, President of SnapDragon Associates, shares what building materials manufacturers need to know about recruiting right now. From high-demand sales roles to shifting candidate expectations, you’ll learn what top talent is really looking for—and how your brand can rise to the top, even in uncertain times.…
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Smarter Building Materials Marketing
1 Tech Adoption in Building Materials: What’s Actually Working in 2025 26:20
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Play Later Play Later Lists Like LikedTechnology is finally sticking in the building materials industry—and not just with the younger crowd. In this episode, TOOLBX founder Erik Bornstein and VP of Product Brad Cumiskey join us to unpack what’s driving tech adoption among LBM dealers, how builder expectations have changed post-COVID, and why AI might be the “new Internet” moment for this space.…
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1 How Concretti Designs Is Transforming Handmade Concrete for Modern Design and Sustainability 26:03
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Play Later Play Later Lists Like LikedOn this episode, Beth PopNikolov sits down with the mother-daughter duo behind Concretti Designs to explore how a manufacturing-forward mindset and radical transparency turn handmade concrete into a beloved brand. They dive into the power of showcasing people, process, and imperfections to build trust and loyalty in today’s design-driven market.…
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1 Brand-Led Growth in Building Materials: Inside National Nail's Strategy 27:14
27:14 Play Later Play Later Lists Like Liked27:14
Play Later Play Later Lists Like LikedHow does a brand-first mindset drive real growth in a traditionally sales-led industry? In this episode, Beth and Zach talk with Dani Zizak, Chief Marketing Officer at National Nail, about why putting brand at the center of everything has been their winning strategy. Dani shares how National Nail's teams work together to shape messaging, build trust with pros and dealers, and navigate the constant evolution of the building materials market.…
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Smarter Building Materials Marketing
1 Marketing Strategies for Multi-Location Lumber Dealers: Transforming Store Personalities into Sales 15:46
15:46 Play Later Play Later Lists Like Liked15:46
Play Later Play Later Lists Like LikedWhat if community connections and authentic digital engagement were the secret weapons for building materials growth in a sea of commodity products? On this episode, we talk to the head of marketing for a multi-location dealer in the South East and hear how they are leveraging the power of personal stories and local relationships to drive sales and create deeper customer loyalty.…
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Smarter Building Materials Marketing
1 Marketing to Next Generation Buyers: Strategies for Building Materials Brands 18:13
18:13 Play Later Play Later Lists Like Liked18:13
Play Later Play Later Lists Like LikedThe building materials industry is evolving, and so are its customers. With younger generations like Gen Z and Millennials becoming key buyers, brands must rethink their marketing strategies to stay relevant. In this episode of Smarter Building Materials Marketing, Zach Williams sits down with Michael Gabbert, Director of Marketing at Tricam and Gorilla, to discuss how brands can evolve their strategies to meet the expectations of modern buyers. Drawing from his experience at Amazon and Target, Mike shares actionable insights on leveraging social media, video content, influencer partnerships, and data-driven marketing to capture attention, build trust, and drive sales in today’s market.…
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1 How Thermory USA Built an Industry-Leading Brand Through Transparency and Innovation 13:15
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Play Later Play Later Lists Like LikedThermory USA has redefined what’s possible in the wood industry. In this episode of the Smarter Building Materials Marketing podcast, Zach Williams and Beth PopNikolov are joined by Kevin DeMars, CEO of Thermory USA, to explore how the company’s innovative approach to marketing, transparency, and quality is reshaping the thermally modified wood industry. Kevin shares his perspective on associations, the importance of differentiation, and how down markets can offer unique growth opportunities for manufacturers.…
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Similar to Smarter Building Materials Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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continue reading
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