

SPONSORED
Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better.
Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what smart brands are doing to get ahead.
Anthony Capano is the Regional Director for Australia and New Zealand at Intuit Mailchimp. With over two decades of leadership experience across global ad tech and martech companies, Anthony has launched international brands into APAC, led localised campaigns for names like Woolworths, Telstra and IKEA, and previously served as Managing Director for North America at Rakuten Advertising.
Now back in Australia, Anthony is focused on expanding Mailchimp’s local footprint - building out on-the-ground support, growing strategic partnerships and helping marketers unlock the full power of email and first-party data.
You can follow Anthony on LinkedIn.
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
97 episodes
Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better.
Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what smart brands are doing to get ahead.
Anthony Capano is the Regional Director for Australia and New Zealand at Intuit Mailchimp. With over two decades of leadership experience across global ad tech and martech companies, Anthony has launched international brands into APAC, led localised campaigns for names like Woolworths, Telstra and IKEA, and previously served as Managing Director for North America at Rakuten Advertising.
Now back in Australia, Anthony is focused on expanding Mailchimp’s local footprint - building out on-the-ground support, growing strategic partnerships and helping marketers unlock the full power of email and first-party data.
You can follow Anthony on LinkedIn.
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
97 episodes
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.