226: Font psychology and how to write a brief like Charli XCX

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith

In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie XCX.

• What does Trump’s executive order mean for TikTok and who might buy it?
• The psychology of fonts: how fonts make you feel
• Charlie XCX’s brief for BRAT vs how a marketer would write it

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/