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Reframing Your Small Businessโs Relationship with Social Media
Manage episode 462796550 series 3574852
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This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.
While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.
Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future.
Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing.
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:46 Reframe Your Social Media Relationship
13:30 Setting Goals for Social Media
24:25 Different Platforms Have Different Marketing Goals
29:37 Attracting the Right Audience
32:55 Building Your Own Community
44:06 Social Media as a Tool
53:37 TLDL: Key Takeaways and Strategies
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