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What Every Seller Needs To Know: Craft Fairs vs. Retail Marketing | Special Guest Crafted From Faith
Manage episode 473787498 series 3574852
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Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).
In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audience - no matter the scenario.
Where to find Crafted From Faith:
website: http://craftedfromfaith.com/
socials: @CraftedFrom_Faith
โก๏ธ ๐๐ฆ๐ฆ๐ฅ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต, ๐ฃ๐ถ๐ต ๐ฅ๐ฐ๐ฏ'๐ต ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฉ๐ช๐ณ๐ฆ ๐ข๐ฏ ๐ฆ๐น๐ฑ๐ฆ๐ฏ๐ด๐ช๐ท๐ฆ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ? Join our monthly membership community ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
01:38 Meet Gretchen: A Small Business Ownerโs Journey
07:39 Networking: The Key to Success in Craft Fairs
12:57 The Key Difference Between Retail Marketing and Marketing at Craft Fairs
18:02 The Role of Authenticity in Customer Engagement
23:51 Pre and Post Communication: Engaging Customers Effectively
32:42 Establishing Retail Relationships
41:28 Marketing Strategies: In-Store vs. Events
54:33 Consistency & Data-Driven Marketing Decisions ____________________
๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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