SoCal Restaurant Show March 15, 2025 Hour 1

SoCal Restaurant Show

“Sadaf Foods based locally in Vernon, CA has been a family business since 1982 when two brothers immigrated to Los Angeles from Iran. Once settled, they began to long for the comforting and familiar aromas and tastes of home. They found it challenging to locate traditional Middle Eastern ingredients in American supermarkets. To address this, the brothers founded Sadaf, aiming to help the community experience a taste of home in their kitchens. Founded and headquartered in Los Angeles, California, and trademark registered worldwide, Sadaf started with just three people and 17 products. However, the brothers persisted in sourcing and importing the highest quality ingredients and specialty foods from various Mediterranean cuisines and countries.

Today, Sadaf employs over 100 people, leading numerous divisions that support more than 1,500 Sadaf brand products distributed nationwide. Sadaf imports products from over 15 countries worldwide, with the mission to connect cultures through delicious and authentic Middle Eastern and Mediterranean food.” Family member Daniella Soofer is our guide to all the deliciousness that is Sadaf Foods.

“WillaKenzie Estate is a family-owned, estate-driven winery located in the heart of Oregon’s Northern Willamette Valley. Since breaking ground more than 25 years ago, they have been passionate about crafting Pinot Noirs that convey a sense of place. They coined the moniker “Place Matters” - the Oregonian answer to the French concept of terroir. True to the vision of their Burgundian founder, terroir is not a simple notion ; it's the core to everything WillaKenzie does. It’s in the name, WillaKenzie, which describes the ancient sedimentary soils on which the vines are planted. The name also pays tribute to two of the Willamette Valley’s major rivers : the Willamette and McKenzie, which appear as two sets of waves in the top-right and lower-left corners of their crest. These expressive lines evoke the rivers as well as the rolling hills of their Yamhill-Carlton Estate. The fleur-der-lis at the center of the WillaKenzie crest pays homage to their founder, Bernard Lacroute’s, French heritage. A scientist by training, Winemaker Erik Kramer worked as a hydrogeologist before deciding to apply his precision and passion for balance to his love of wine. Kramer joined WillaKenzie Estate in January of 2017, bringing deep experience creating highly acclaimed Pinot Noirs and Chardonnays from the region, defined by terroir and texture-driven winemaking and a refined style of finesse and balance.” Winemaker Erik Kramer joins us to pull the cork on all that is WillaKenzie Estate.”