Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories

Social Media Decoded

What You’ll Learn in This Episode:

• The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing
• How to create urgency and demand for your events using Instagram Stories
• The authority-building moves that made Michelle’s audience trust her enough to buy premium offer
• The role of consistency and intentional storytelling when launching in a “small but mighty” way
• Tips on audience engagement, community nurturing, and visibility that builds long-term success

How to plan content strategically to build buzz around a launch or event

Listener Q&A:

“How do I sell if I’m not blogging anymore?”

“How do I create a content strategy when I feel overwhelmed planning it all out?”

If you're searching for:

• How to sell out retreats using Instagram
• Marketing strategies for small events
• Instagram Story sales strategies
• Organic content launch tips
• How to build authority with Instagram

This episode delivers real, tested strategies that work.

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Perfect For:

• Coaches, consultants, and creators planning retreats, events, or premium offers
• Entrepreneurs looking to grow their personal brand authority and sell with Instagram
• Multi-passionate women who want to build visibility and revenue—without burning out

Key Takeaways:

• Selling doesn’t require a giant audience — it requires connection and clarity
• Instagram Stories can become your best sales tool when used with intention
• Your audience wants to be part of something—storytelling makes them lean in
• Retreats and events sell best when people can visualize the transformation

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Resources:

• Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge (DM me “CHALLENGE” on IG @michellelthames)
• Join my FREE Webinar all about Instagram July 19th HERE

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!