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I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
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LinkedIn short form video is it a trend or game-changer for B2B brands?
Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.
Key moments in this episode -
00:00 – Is LinkedIn video worth it?
01:00 – LinkedIn video feed
03:00 – Why this isn’t just another TikTok copy
04:50 – LinkedIn’s official video stats (2025)
06:45 – Pros of LinkedIn video for B2B
09:50 – Real talk: video confidence, branding, and buy-in
12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)
14:00 – What B2B brands should actually be doing
16:30 – Final verdict: Is it worth it?
Tools Mentioned in this Episode
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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