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How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg
Manage episode 469720581 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine).
In this episode, Nancy Dales, brand manager at Kopparberg breaks down the case study of that Summer campaign – what worked, what didn’t, and what brands inside and outside of the drinks category can learn from it. Expect to hear the value of physical PR, strategically ignoring social trends, and enabling constant communication amongst your agencies.
299 episodes
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Manage episode 469720581 series 2425217
Content provided by SocialChain and Social Chain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SocialChain and Social Chain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine).
In this episode, Nancy Dales, brand manager at Kopparberg breaks down the case study of that Summer campaign – what worked, what didn’t, and what brands inside and outside of the drinks category can learn from it. Expect to hear the value of physical PR, strategically ignoring social trends, and enabling constant communication amongst your agencies.
299 episodes
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Similar to Social Minds - Social Media Marketing
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continue reading
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continue reading
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continue reading
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