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Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content
Manage episode 455941846 series 3599685
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Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode.
Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives.
Social Pulse Podcast host Mike Allton asked Carmen Hill about:
🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution.
🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey.
🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness.
Learn more about Carmen Hill
- Connect with Carmen Hill on LinkedIn
- Connect with Carmen Hill on Threads
Resources & Brands mentioned in this episode
- Chill Content, LLC
- Learn more about Agorapulse with a free demo
- Content Planning Prism: A 3D framework for creating content that works
- Content Marketing World
- Convince and Convert
- Content Marketing Institute
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content
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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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