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Episode 69: Analyst Relations, with Rita Manachi
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Content provided by Software Defined Talk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Software Defined Talk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Getting familiar with analyst relations is a key component of an enterprise software business. “Analyst relations” is sort of like PR, but actually pretty different. You want to, of course, drive influence with the analysts, but also consume the content and advise they’re putting out. And while there’s two major firms in the tech world - Gartner and Forrester - there’s plenty of other firms and individuals to work with. In this episode, Coté talks with Rita Manachi who’s been doing AR for over a decade about all of this, plus some advice on selecting drinks and using iPads in meetings.
Special Guest: Rita Manachi.
Sponsored By:
107 episodes
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Manage episode 216753981 series 2438005
Content provided by Software Defined Talk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Software Defined Talk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Getting familiar with analyst relations is a key component of an enterprise software business. “Analyst relations” is sort of like PR, but actually pretty different. You want to, of course, drive influence with the analysts, but also consume the content and advise they’re putting out. And while there’s two major firms in the tech world - Gartner and Forrester - there’s plenty of other firms and individuals to work with. In this episode, Coté talks with Rita Manachi who’s been doing AR for over a decade about all of this, plus some advice on selecting drinks and using iPads in meetings.
Special Guest: Rita Manachi.
Sponsored By:
107 episodes
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Similar to Software Defined Interviews
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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