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From Tech Intimidation to Innovation: Elizabeth Green’s Journey in Software Development
Manage episode 478520190 series 3609920
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In this episode, Elizabeth Green shares how she transformed a printed drug handbook into one of the most widely used veterinary apps in the US - impacting thousands of professionals every day.
We dive into her journey from founding a niche media company to building two groundbreaking software products, despite having no tech background. Elizabeth talks candidly about overcoming her fear of technology, attending her first tech conference, and learning how to lead a product team from scratch.
She also reveals key lessons on UX design, choosing the right development partner, and embracing the messy reality of innovation. If you’re building digital products or leading change in any industry, this episode is full of practical insights and powerful inspiration.
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Host; https://www.linkedin.com/in/rbundock/
Sponsor; https://headchannel.co.uk/
15 episodes
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