Diversity and Inclusion in Event Planning: Creating Community Through Experiential Events

Solution Seekers

#Business #Marketing #Maggiekennedy #Paigebuck #Podcasting #Rise25 #Thekennedyeventspodcast #MBA #Arts #Graphic Design #Paige Buck

10:41

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just about big numbers) The 3 core growth strategies: organic, collaborations, and paid growth What sustainable, realistic growth actually looks like Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Time-stamps: Why podcast growth matters (2:09) Three pillars of podcast growth (3:39) Organic growth (3:52) Collaboration and borrowing audiences (4:31) Paid growth opportunities (5:11) What sustainable growth looks like (6:36) Connect with Haylee: instagram.com/hayleegaffin Gaffincreative.com micchecksociety.com Review the Transcript: https://share.descript.com/view/Plzue2YOIAh Hosted on Acast. See acast.com/privacy for more information.…

2 years ago 42:09

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In this episode of "The Kennedy Events Podcast," host Paige Buck is joined by Anna Nicholson, an experienced events manager on the Global Events and Experiential team for B2B Marketing at Yahoo. Anna shares the importance of diversity, equity, and inclusion in the events industry and how Yahoo has started to track metrics on DE&I, sustainability, and accessibility at events. DE&I in event planning goes beyond surface-level diversity and actively addresses systemic barriers, promoting equitable opportunities for underrepresented groups. By incorporating DE&I principles into every aspect of event planning, from vendor selection to program design, event organizers can create enriching experiences that celebrate diversity, foster inclusivity, and drive positive change.

53 episodes

Diversity and Inclusion in Event Planning: Creating Community Through Experiential Events

Solution Seekers

published 2 years ago

MP3•Episode home

53 episodes

#Business #Marketing #Maggiekennedy #Paigebuck #Podcasting #Rise25 #Thekennedyeventspodcast #MBA #Arts #Graphic Design #Paige Buck

All episodes

Solution Seekers

1
Creating the ‘I Was There’ Moment: Inside CodeSignal Beyond 2024 38:57

33 weeks ago38:57

38:57

Brenna Lenoir and Katie Fairbank of CodeSignal join the Solution Seekers Podcast with Paige Buck to discuss the journey of producing CodeSignal Beyond 2024, the company's biggest event yet. Tasked with creating a monumental moment, Brenna and Katie focused on curating an experience that would be remembered—starting with a theater venue inspired by Steve Jobs’ iconic iPhone launch. This decision set the tone for the event, reinforcing the gravity of their product launch and helping CodeSignal achieve three key goals: filling the room, engaging the right people, and generating social media buzz. The event was infused with creative elements, from the space-themed branding to the playful inclusion of Cosmo the Space Corgi, all designed to make attendees feel like they were part of something special. Brenna and Katie share how they navigated the pressure of coordinating a live event with multiple moving parts, including a simultaneous website launch and influencer marketing. They attribute much of their success to a strong team culture, which allowed them to divide roles effectively and ensure everyone knew their part in making the event a success. Brenna and Katie emphasize the importance of setting clear goals from the start and staying focused despite inevitable distractions or scope creep. Their leadership, combined with a deep understanding of brand identity and audience engagement, resulted in an event that not only met but exceeded expectations. With over 100,000 signups for CodeSignal’s new product and significant media attention, they’ve proven the lasting power of a well-executed live experience.…

Solution Seekers

1
The Evolution of Experiential Marketing 33:33

34 weeks ago33:33

33:33

In this episode… Arleen van Londen, founder of Diamond Street Live, brings over two decades of experience in the world of experiential event production, specializing in brand activations and creating immersive, memorable experiences for B2C audiences. On the Solution Seekers Podcast with Paige Buck, Arleen shares her journey from working in hospitality as a teenager in the Netherlands to curating live experiences for multimillion-dollar projects worldwide. Her passion for the emotional impact of live events was sparked during her first music festival, where she saw firsthand the power of music and atmosphere to transform audiences. Today, Arleen leads high-profile events with a focus on connecting brands to consumers in meaningful ways, often through unique, personalized experiences. In her conversation with Paige, Arleen also delves into the challenges of managing large-scale events, including her recent work during the Paris Olympics, where she navigated complex logistics and unexpected obstacles. She emphasizes the importance of kindness, transparency, and humor in fostering successful collaborations with her team and clients. With a deep belief in the intersection of art, creativity, and experiential marketing, Arleen is inspired by figures like Virgil Abloh, who embody multidisciplinary creativity. Her approach to event production is driven by a desire to engage audiences on a deeper level, making each moment both impactful and unforgettable.…

Solution Seekers

1
Defying Conventions: Mallory Schlossberg on Immersive Event Design and Creative Innovation 40:56

48 weeks ago40:56

40:56

Mallory Schlossberg's multi-faceted career spans brand management, theater, and editorial work, positioning her uniquely at the intersection of creativity and experience. Recently, the award-winning creative joined Paige Buck on the "Solution Seekers Podcast" to discuss her journey, the evolution of marketing, and the magic of mixing music, theater, and brand storytelling. Her vibrant career includes roles with Google Cloud, Google Fiber, Whole Foods Market, and Hearst Digital Media, where she has consistently crafted compelling stories and immersive experiences. This hybrid background allows her to blend theatrical elements into brand storytelling, making her campaigns both innovative and deeply engaging. Mallory's achievements in marketing are noteworthy, with a focus on creating impactful brand experiences akin to directing a play, requiring an understanding of audience, narrative, and emotional resonance. Recognized in 2023 as one of Chief Marketer Pro and Event Marketer's Top Women in Marketing, her ability to push creative boundaries and center the attendee in every experience she creates has been lauded. Despite the challenges of the pandemic and the shift to virtual events, Mallory's innovative thinking and adaptability have been crucial to her success. Beyond marketing, her passion for theater as a director, performer, and writer, along with her work as a musical improv instructor, underscores her belief in the transformative power of creativity. Her journey offers valuable lessons on versatility, innovation, and risk-taking, inspiring others to rethink their creative approaches.…

Solution Seekers

1
Adobe Unveiled: Innovating Product Adoption and Retention Through Events 47:05

50 weeks ago47:05

47:05

In the latest episode of “Solution Seekers,” host Paige Buck sits down with Shea Cibulsky, Senior Marketing Manager of Global Adoption and Retention Events at Adobe. The conversation dives into the intricacies of running successful customer learning event programs, focusing on “Experience Makers: The Skill Exchange.” This program emerged as a response to disjointed and ineffective events previously run by various Adobe business units. Through research and direct conversations with Adobe users, the Skill Exchange was designed to offer a seamless and engaging customer experience. One key takeaway is the importance of understanding what the audience truly wants: a blend of peer insights and company knowledge to ensure rich, actionable content. Shea elaborates on how continuous touchpoints with her team and advanced technology like Cvent have revolutionized their workflow. By employing an automated speaker resource portal, the onboarding process for their latest event—with 70+ speakers—was streamlined and received enthusiastic participant approval. Shea also articulates how crucial it is to measure the program’s impact using metrics that not only track attendance but product and solution usage as well. This evolving approach has been instrumental in optimizing both speaker and attendee experiences, exemplifying how robust feedback mechanisms and cutting-edge tech can elevate event programs in a digital-first world.…

Solution Seekers

1
Unlocking Creative Visions: How Pierce Larick and New Revolution Media Elevate Global Brands 40:24

1 year ago40:24

40:24

In the latest episode of the “Solution Seekers Podcast" hosted by Paige Buck, Pierce Larick, the visionary founder and CEO of New Revolution Media, shares deep insights into his entrepreneurial journey, highlighting the balance between creative innovation and the nuances of business leadership. Pierce shares his transition from a solo photographer to leading a video production team, emphasizing the importance of embracing diverse team dynamics and maintaining a positive work culture. He introduces a unique "no a**hole policy" to safeguard team morale and productivity and discusses educating clients on the creative process to better align project outcomes with client expectations. This strategic approach to client interaction, combined with a commitment to fostering strong industry relationships, plays a crucial role in his company's success. Larick also delves into the less-discussed aspects of entrepreneurship, such as the mental health challenges that come with running a business. He highlights the importance of support networks, particularly through groups of fellow entrepreneurs who understand the unique pressures of the industry. A case study of a successful campaign for Lululemon illustrates how granting creative freedom can lead to content that not only satisfies but exceeds client expectations, setting new benchmarks in storytelling. This podcast episode offers a wealth of insights for entrepreneurs on balancing strategic decision-making with creative passion and interpersonal relationships to thrive in business. Larick's journey underscores the importance of combining strategic planning with a passion for creativity and sincere interpersonal relationships. This balanced approach not only helps navigate the challenges of entrepreneurship but also contributes to a rewarding and successful business venture.…

Solution Seekers

1
Building Relationships & Finding Joy: A Chat with Marianne Jackson of Kennedy Events 36:09

1 year ago36:09

36:09

In today's episode, Paige is excited to sit down with the multi-talented Marianne Jackson, Senior Executive Producer and Director of Strategic Partnerships at Kennedy Events. Marianne dives into her colorful world, revealing her journey from producer to business development maestro, highlighting the evolving landscape of team celebrations in a post-COVID era. Expect to hear about her commitment to inclusive event planning and the way she faces challenges head-on with grace and strategy. Beyond event logistics, we'll explore the importance of core values, how they shape client relationships, and how Kennedy Events stands out by infusing delight into their work. It's a rich conversation filled with insight, laughter, and invaluable tips from one of the industry's best.…

Solution Seekers

1
Navigating the Complexities of Corporate Event Planning with Meg Fasy and Sarah Bseiso 43:21

1 year ago43:21

43:21

In this episode of the “Solution Seekers” podcast, Paige Buck dives into the intricacies of event planning with Meg Fasy, founder of fazeFWD, and Sarah Bseiso, Senior Manager of Global Events at Informatica. They tackle the balance between structure and innovation in managing large-scale events and delve into the significance of building strong relationships within the industry. Both Meg and Sarah share their insights on the pivotal role of autonomy in event teams and the art of saying no to unfeasible ideas while remaining open to new trends that are reshaping the event planning landscape. The theme of maintaining a vendor relationship as an extension of the event team, as well as how to navigate the challenges when a vendor isn't the right fit, sets the tone for a candid conversation about the finer nuances of corporate event planning. But in a field where the expectations are as dynamic as the technologies and audience, how do event professionals strike the right balance between innovation and discipline? Meg and Sarah, with their wealth of experience, provide valuable perspectives on the challenges of trying to be everything to everyone versus the need to set boundaries and selectively embrace new ideas and opportunities to avoid team burnout and turnover. Their expertise shines as they advocate for the importance of understanding client needs, proving vendor competence, and treating contractors with respect. How does one navigate the twin demands of innovation and structure to achieve growth and avoid pitfalls? Listen to the seasoned insights of our guests as they recount personal experiences and lessons learned from managing flagship events and steering companies toward strategic branding and successful collaborations.…

Solution Seekers

1
The Art of Adaptability in Meeting Planning 29:12

1 year ago29:12

29:12

In this episode of “Solution Seekers,” host Paige Buck sits down with guest Carlin Putman, owner and founder of Page-One Meetings and Events, LLC, to navigate the intricate world of event planning and the road to establishing a successful business. Carlin, with an extensive background of over two decades in the industry, shares how she kick-started her career straight out of college where she honed her event-organizing skills in various roles, before bravely navigating through the AIG financial crisis, which prompted her to lay the groundwork for her own enterprise. Throughout the podcast, Carlin recounts her experiences with vibrancy and a deep understanding of the event landscape. Listeners will be entertained by her tales of near-disastrous last-minute challenges, and her candid recollections of the stresses and successes that come with leading an events team.…

Solution Seekers

1
Three Critical Mistakes Your Event Team is Making and How to Course Correct 38:22

1 year ago38:22

38:22

Neil Wu Becker is an award-winning marketing and communications executive who has led global teams at a variety of IT, security and enterprise software firms – from Dow Jones Component and bellwether stock companies to small-caps and pre-IPO unicorns. He is an adviser for startups and has been a CMO for various companies. He is also co-founder NextBound, which provides interim CMO and proxy CMO services, as well as brand marketing, PR, and corporate communication services combined. Maeve Naughton is the president and owner of MKN Consulting Group, a company that provides partner marketing consultations for tech companies. She has 25 years of experience creating event sponsorship programs, driving millions in revenue for large customer events and regional conferences. As an experienced marketing professional, Maeve focuses on lead generation to support sales and channel revenue goals by creating customer reference programs. Here’s a glimpse of what you’ll learn: Understanding the varied impact of events on analyst relations, media, and lead generation How expanding skill sets beyond traditional logistics to include positioning, messaging, and content creation will be increasingly valuable Why event practitioners should proactively educate company executives about event strategies…

Solution Seekers

1
Navigate the Ever-Changing Landscape of Events and Beyond—One Solution at a Time 41:45

1 year ago41:45

41:45

As we begin 2024, we take a look back at some highlights from 2023. Paige sits down with some of the best in the business to discuss their insights into the event industry and how we can continue to move forward with excitement and innovation in this ever-changing landscape. We hope you enjoy, and look we forward to Season 3 starting in two weeks!…

Solution Seekers

1
United in Service: Insights on Life and Leadership from Morocco to Atlanta with Nadia Rahali 40:20

1 year ago40:20

40:20

Nadia Rahali is the General Manager of the Loudermilk Center in Atlanta, GA. She is a leader committed to empowering organizations and leaders in creating meaningful and purposeful convenings. She believes that hospitality is a virtue and it's a privilege to be given the opportunity to be of service to others…

Solution Seekers

1
Rethinking Accessibility in Event Planning with Earla Jones 35:30

1 year ago35:30

35:30

In the latest episode of the “Solution Seekers” podcast, Paige had the pleasure of speaking with Earla Jones, Director of Conference Services and Operations at the American Library Association. In a world where event planning is rapidly evolving, understanding the intricacies of creating memorable and inclusive experiences is more crucial than ever. This episode delves into this dynamic field. Jones, with over two decades of experience, brings a unique perspective on the importance of experiential design and accessibility in event planning. But how does one seamlessly integrate these elements to elevate the standard of events? Earla Jones brings a wealth of knowledge and insight to the table. Her journey from a psychology major to a renowned event planner showcases the diverse paths leading to success in this industry. She emphasizes the significance of experiential design in events, focusing on creating engagements that resonate with all five senses to leave a lasting impact. Jones also highlights the vital role of accessibility in event planning, discussing how inclusive practices can transform an event's appeal and reach. Her approach is not just about meeting standards but about innovatively enhancing the participant experience. Through her expertise, Earla Jones illustrates that successful event planning is as much about understanding people as it is about logistics and creativity.…

Solution Seekers

1
Building Community and Connections: Johnice Veals on Fostering Employee Engagement at Vertex Pharmaceuticals 36:14

2 years ago36:14

36:14

In today's episode, Paige Buck had the pleasure of chatting with Johnice Veals, the Associate Director of Events and Employee Engagement at Vertex Pharmaceuticals. Johnice takes her into the world of pharmaceutical events, sharing her insights and experiences in creating meaningful and impactful experiences for employees globally. From navigating time zones and cultural differences to fostering diversity and inclusion, Johnice discusses the challenges and successes in her role. They also delve into her previous work at Life is Good and how she brings elements of fun and music into the pharmaceutical industry. As a seasoned professional in the events industry, Johnice Veals brings a wealth of expertise and firsthand knowledge to the table. Throughout the interview, she candidly shares her insights on gauging employee satisfaction, managing global events, and fostering diversity and inclusion. Johnice's valuable advice centers around the importance of authentic connections, utilizing data-driven insights, and aligning events with company strategy. Her experience in bridging the gap between different industries, from apparel to pharmaceuticals, showcases her innovative and adaptive approach. Johnice imparts her wisdom on successfully orchestrating impactful events and creating a sense of community within organizations.…

Solution Seekers

1
Adapting Your Marketing Approach in an Ever-Changing Landscape 36:15

2 years ago36:15

36:15

In the ever-evolving world of marketing, it is crucial to stay ahead of the curve and adapt your strategies to meet the needs of a rapidly changing market. But how can you effectively navigate these evolving landscapes? In this episode of The Solution Seekers Podcast, Paige Buck engages in an insightful conversation with Megan Hull, the Senior Director of Events at Technology Marketing Toolkit (TMT), a renowned marketing consulting firm in the IT services industry. Megan brings her expertise and years of experience as she discusses the challenges faced by the events industry and how TMT has adapted to the changing market. With over 30 events each year, ranging from small workshops to large-scale conferences, Megan and her team have developed effective strategies for ensuring the success of each event. As an experienced events professional, Megan brings a wealth of knowledge to the discussion highlighting the importance of constantly enhancing and improving events. In response to a downturn in in-person event attendance, Megan shares how her team pivoted to hosting virtual events and focused on maintaining high engagement levels. This experience allowed her to embrace the importance of community and our natural deep craving for connection, especially in times of isolation. She also focuses on how her team uses their skill sets and understands the role and capacity each person can play to create the best experience for the client and their attendees. Megan’s depth of knowledge and passion for the events world will delight and inspire you to new ways of thinking within your team.…

Solution Seekers

1
Navigating the Intersection of Sales, Marketing, and Operations 40:22

2 years ago40:22

40:22

In this enlightening episode of The “Solutions Seekers” podcast, host Paige Buck, is joined by Michelle Allbon, Fractional CRO and Managing Director of Grounded Advisory. During her interview, Michelle dives deep into the dynamic world of sales, marketing, and operations. Drawing from her diverse career path and wealth of experience, Michelle sheds light on the complexities and challenges of navigating these intersecting domains. Michelle's valuable insights highlight the need for a harmonious relationship between sales and marketing. She emphasizes the importance of establishing clear swim lanes and a shared understanding of goals and responsibilities. By aligning these functions and leveraging modern practices like revenue operations (Rev ops), companies can optimize lead generation, conversion, and customer tracking. Michelle also challenges the traditional view of sales as a linear process, advocating for a holistic approach that embraces the power of data-driven strategies while fostering genuine customer relationships. Through her expertise as a fractional Chief Revenue Officer (CRO), Michelle provides a fresh perspective on how operational change and uncertainty can be approached strategically. She stresses the significance of distinguishing between tactical and strategic work, empowering leaders to focus on the broader context and make informed decisions based on concise, bottom-line data. This episode paves the way for professionals across sales, marketing, and operations to explore innovative ways of driving revenue, fostering collaboration, and navigating the ever-evolving landscape of business. Michelle Allbon's insights serve as a guiding light for those seeking to excel in the intertwined realms of sales, marketing, and operations.…

Solution Seekers

1
Sustainable Luxury and Biophilic Design: Unveiling the 1 Hotels Experience with Joel Costa 43:46

2 years ago43:46

43:46

In the latest episode of the “Solutions Seekers” podcast, we had the pleasure of speaking with Joel Costa, a seasoned hospitality professional, advocate for sustainable practices and aromatherapy, and the Director of Sales and Marketing at 1 Hotels. Joel shares his extensive experience working in the industry and his current role with 1 Hotels, a brand focused on minimizing their environmental footprint. This insightful episode also delves into Joel's expertise in event planning and marketing, where he highlights the importance of engaging with digital customers, staying on top of trends, and fostering creative collaborations. Joel's passion for sustainability, aromatherapy, and creating meaningful experiences shines through in this conversation, painting a picture of how the hospitality industry can transform and embrace a more eco-conscious and relaxing approach. Tune in to this episode to discover how Joel Costa is paving the way for a greener future in the hospitality world.…

Solution Seekers

1
Building Meaningful Relationships: Accelerating an Organization's Mission with Joshua Steinberger 33:12

2 years ago33:12

33:12

In this episode of the “Solution Seekers” podcast, host Paige Buck speaks with Joshua Steinberger, a seasoned professional in the realm of strategy and communications. With an impressive portfolio highlighting his work with organizations such as Tipping Point and the Presidio Trust, Joshua shares his experiences and provides valuable insights into the world of communications, events, and driving impact. Throughout the episode, Joshua emphasizes the importance of building authentic relationships and connecting with people on a meaningful level. From his work with Tipping Point, where he witnessed the organization's nimble response to crises like the North Bay fires and the COVID-19 pandemic, to his involvement in the transformation of the Presidio into a public space, Joshua's expertise shines through as he shares valuable tips on storytelling, spokesperson selection, and event planning. His ability to simplify complex topics and connect with others quickly is a testament to his mastery of the field. Overall, this episode offers a wealth of knowledge and inspiration for professionals looking to make a significant impact within their organizations and communities.…

Solution Seekers

1
Feedback is Power: How Interactive Sales Materials Transform Enterprise Sales Processes 39:43

2 years ago39:43

39:43

In this episode of the “Solutions Seekers” podcast, host Paige Buck sits down with guest Justin Dorfman, Co-Founder and CEO of AssetMule and an experienced sales professional with a passion for enterprise sales. Throughout the episode, Dorfman shares valuable insights on managing the sales process, emphasizing the importance of listening to customers, understanding their needs, and presenting tailored solutions. He highlights key moments in the sales process, such as the proposal stage, where both parties come together as partners to make the case internally. Dorfman also delves into his journey of starting a company, highlighting the significance of customer discovery and building a community before launching a product. With a diverse skill set and a deep understanding of the challenges faced by sales and product marketers, Dorfman offers practical strategies and ideas for creating interactive sales materials that engage prospects and drive successful enterprise sales - cue AssetMule, the SaaS that helps companies create high-quality personalized sales assets in minutes.…

Solution Seekers

1
Event Photography: Providing a Valuable Service for Clients 41:03

2 years ago41:03

41:03

In this episode of the “Solutions Seekers” podcast, we had the pleasure of chatting with Gene Hwang, a seasoned event photographer and co-founder of Orange Photography, the San Francisco Bay Area's premier corporate photography agency. With decades of experience in the industry, Gene shared valuable insights and anecdotes about the art and science of event photography, shedding light on the behind-the-scenes efforts that make events truly unforgettable. Gene shares that good lighting not only enhances the overall ambiance but also allows photographers to capture captivating images that truly reflect the essence of the event. Sound quality, another pivotal element, ensures the success of an event, significantly impacting the audience's engagement and overall satisfaction. So whether you're an event professional looking for tips on how to make every moment picture-perfect or simply curious about the art of event photography, this episode is a must-listen!…

Solution Seekers

1
Beyond Logistics: The Importance of Strategy in Event Management 29:48

2 years ago29:48

29:48

In this episode of the “Solutions Seekers” podcast, host Paige Buck sits down with the remarkable Heather Mason, CEO and Founder of Caspian Agency, for an insightful and inspiring conversation on the importance of strategy in the event management industry. Renowned in the industry for her strategic approach to event management, Heather shares her experiences, expertise, and vision for the future of the events world. Gain invaluable insights into financial planning, creativity with money, and the evolving role of logistics and strategy, and discover how Heather's experience as a social entrepreneur and her dedication to empowering women in the industry is ushering in a new era of event management. This enlightening episode will not only leave you inspired but also equipped with practical advice to enhance your own event-planning endeavors.…

Solution Seekers

1
The Evolution of Diversity, Equity, and Inclusion in the Corporate World 45:50

2 years ago45:50

45:50

Research consistently shows that diverse teams lead to increased profitability and better overall business performance. The speaker emphasizes the need for incorporating diversity and inclusion in recruitment, promotion, performance evaluation, and compensation reviews to create a sustainable, inclusive future. So why is DEI the first thing cut from budgets during economic hardships? In this episode of The Kennedy Events Podcast, Sophia Piliouras joins host Paige Buck to dive deep into the evolution of diversity, equity, and inclusion (DEI) in the corporate world. This thought-provoking discussion highlights the importance of genuine expertise in DEI initiatives and the challenges faced in achieving true diversity and inclusion in today's society. Piliouras, an experienced professional with a background in law and DEI, shares her insights, experiences, and passion for creating positive change in the corporate landscape. Listen to the full episode of The Kennedy Events Podcast featuring Sophia Piliouras to gain a deeper understanding of the challenges and opportunities in driving diversity, equity, and inclusion in the corporate world.…

Solution Seekers

1
Aligning Teams Toward Shared Metrics for Revenue Growth 38:24

2 years ago38:24

38:24

In the world of business, revenue growth is the ultimate goal. It's what drives companies forward, fuels innovation, and creates opportunities for expansion. But achieving sustainable revenue growth requires more than just hard work and dedication. It requires alignment within teams, a shared understanding of metrics, and a strategic focus on key goals. In a recent episode of The Kennedy Events Podcast, titled "Aligning Teams Toward Shared Metrics for Revenue Growth," host Paige Buck sits down with guest David Aronica, Head of Growth Marketing at Yellowbrick Data, to discuss the importance of team alignment in driving revenue growth. One of the key takeaways from the episode is the impact of misalignment within teams. Aronica highlights the common scenario where different teams, such as marketing and sales, focus on different metrics or drivers for making money. For instance, the marketing team might prioritize generating marketing qualified leads (MQLs), while the sales team focuses on generating opportunities. This divergence in focus can lead to friction and inefficiency within the organization, ultimately hindering revenue growth. To address this, Aronica emphasizes the role of leadership in setting clear goals and metrics for each stage of the customer journey. When teams have a shared understanding of what constitutes a qualified opportunity or lead, they can work together more effectively toward revenue growth.…

Solution Seekers

1
The Science of Creating Memorable Events: Experience Design with Tony Allen 41:24

2 years ago41:24

41:24

In today's competitive business landscape, creating unforgettable experiences has become crucial for companies across industries. Enter experience design, a methodology that combines creativity, psychology, and strategic thinking to craft memorable events. Whether it's a product launch, a corporate conference, or a music festival, the principles of experience design can be applied to any industry, elevating engagements and leaving a lasting impression on attendees. In this episode of “The Kennedy Events Podcast,” host Paige Buck is joined by Tony Allen, current President of RevRoad and previous Global Head of Event Services at Zoom. Tony shares his wealth of knowledge on experience design and how its methodology can be applied to any industry to create a memorable event. At its core, experience design methodology focuses on orchestrating all aspects of an event to elicit specific emotions and engage the senses of the participants. Tune in to learn how organizations can differentiate themselves from competitors, build stronger connections with their target audience, and ultimately, create events that leave a lasting impact in the minds and hearts of attendees.…

Solution Seekers

1
Diversity and Inclusion in Event Planning: Creating Community Through Experiential Events 42:09

2 years ago42:09

42:09

Diversity, Equity, and Inclusion (DE&I) play a crucial role in event planning, serving as a guiding principle for creating inclusive and meaningful experiences. Event planners recognize that diverse perspectives, backgrounds, and identities bring forth unique ideas, foster innovation, and enhance attendee engagement. So how does one embrace DE&I in the event planning process to prioritize equal representation and ensure that all participants feel welcomed, respected, and valued? In this episode of "The Kennedy Events Podcast," host Paige Buck is joined by Anna Nicholson, an experienced events manager on the Global Events and Experiential team for B2B Marketing at Yahoo. Anna shares the importance of diversity, equity, and inclusion in the events industry and how Yahoo has started to track metrics on DE&I, sustainability, and accessibility at events. DE&I in event planning goes beyond surface-level diversity and actively addresses systemic barriers, promoting equitable opportunities for underrepresented groups. By incorporating DE&I principles into every aspect of event planning, from vendor selection to program design, event organizers can create enriching experiences that celebrate diversity, foster inclusivity, and drive positive change.…

Solution Seekers

1
The Event Business: How to Build Relationships, Sell Experiences, and Succeed 32:51

2 years ago32:51

32:51

Sales, marketing, and operations teams are integral to the success of any event. Their collaboration is crucial in creating engaging experiences that resonate with attendees and sponsors alike. By working together and leveraging their respective strengths, these teams can orchestrate seamless logistics, attract sponsors, drive attendance, and ultimately deliver exceptional events that leave a lasting impression. So how can one harmoniously converge the efforts of these different departments to create engaging, impactful experiences that resonate with attendees and sponsors alike? In this episode of “The Kennedy Events Podcast,” host Paige Buck is joined by special guest Dan Rubinetti, a seasoned events industry veteran with over 30 years of experience working with leading B2B firms in the US. In his role as Director of Business Development and Head of Wealth Management Event Sales at Informa, Dan is responsible for building relationships, setting up direct sales teams, and identifying unique marketing opportunities. And he's widely respected for his leadership and expertise in these critical areas. He delves into his strategies for building reciprocal relationships in the industry, unifying teams to deliver exceptional events, and the challenge of working with a shrinking marketing budget from sponsors who've had negative experiences with events.…

Solution Seekers

1
Eliminating Distractions: The Science Behind Focus Sessions for Entrepreneurs 44:18

2 years ago44:18

44:18

In today's fast-paced digital age, distractions are a common enemy of productivity. For entrepreneurs and small business owners, staying focused on their most important work can be a challenge, especially with the added pressures of running a business. In this episode of “The Kennedy Events Podcast,” we’re joined by Megan Flatt, founder of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier, and Focus Sessions, a brand dedicated to providing dedicated, distraction-free virtual co-working to get your most important work done. Megan identified that entrepreneurs and small business owners have their focus pulled in a million directions all at once which makes it difficult to move the needle on any one project, let alone top-priority initiatives. Her solution? Focus Sessions. A virtual co-working service designed to help entrepreneurs and small businesses, Focus Sessions help leaders stay on track and eliminate distractions while working from home. The program uses brain science, neuroscience, and research around accountability to provide a structured environment that helps entrepreneurs and small businesses focus and accomplish their work in less time. With Focus Sessions, entrepreneurs don't have to struggle alone, as they can join virtual co-working sessions where they can connect with like-minded individuals and work in a supportive environment. By offering a proven methodology of virtual co-working sessions, entrepreneurs and small businesses can bring back accountability and structure to their workdays, enabling them to optimize productivity, stay on top of their most important work, and find time for the important things in life. Get your hands on Megan's new book Focused !…

Solution Seekers

1
Recognizing Impact: The Power of Revenue Enablement 32:20

2 years ago32:20

32:20

Alyssa leads Revenue Enablement for Recharge, a platform that helps the leading direct-to-consumer brands grow and retain a loyal customer base. Alyssa's enablement experience spans across Fintech, working with companies in payments, blockchain, and traditional SaaS sales. Alyssa works remotely from her home in San Francisco and loves to spend time with her family and friends. In this episode of The Kennedy Events Podcast, our guest Alyssa Glassman, Director of Revenue Enablement at Recharge, shares her experience in the Fintech industry scaling companies by building out executive briefing programs and enablement functions. Revenue enablement is a high-impact, low-headcount function that unites teams and creates a system to aggregate feedback so that all functions have the right training and content to effectively deliver. Alyssa emphasizes the importance of consistency in brand messaging, communication audits, and identifying communication gaps in a remote environment.…

Solution Seekers

1
Creating a Win-Win Situation: How to Provide Value to Sponsors and Organizations 43:01

2 years ago43:01

43:01

Meg Fasy is the Founder of eventsGIG, the talent marketplace for the events industry, and FazeFWD a premier sponsorship management company that works with clients to reveal opportunities and develop forward-thinking solutions to their sponsorship marketing. She has 30 years under her belt in the meeting industry, and in addition to her two businesses which she’s owned for 7 yrs and one for 2 yrs respectively, she’s a competitive dragon boat racer. In this episode of The Kennedy Events Podcast, Paige Buck hosts Meg Fasy, Founder of eventsGI and FazeFWD a premier sponsorship management company that works with clients to reveal opportunities and develop forward-thinking solutions to their sponsorship marketing. Meg shares her extensive expertise on how she and her team elevate sponsorships into impactful marketing opportunities for organizations. She dives into the effective content opportunities that connect sponsors with their customers, how she helps organizations create a prospectus of value, and the unlocked data potential that will set winning organizations apart from the rest.…

Solution Seekers

1
Designing the Future of Work, Education, and Communities 41:06

2 years ago41:06

41:06

Marti Grimminck is a global business executive, social entrepreneur, keynote speaker, and digital/interactive designer. As the Founder and CEO of International Connector, Marti designs the future of work, education, and communities for corporations and governments. She brings a deep knowledge of emerging global trends through the cultivation of an unparalleled network of GenZs and Millennials across 190 countries. In this episode of The Kennedy Events Podcast, Paige Buck hosts Marti Grimminck, a global business executive, social entrepreneur, keynote speaker, digital/interactive designer, and the CEO and Founder of International Connector to discuss how she takes businesses to new horizons in technology, global markets, and the next generation workforce. Marti and her team leverage a multi-platform approach, creating virtual engagements for young people and co-designing programs that stimulate and empower them. As Marti says, if you can find a better solution or a new approach to it, you might just end up with a better path forward. The programs she’s developed also focus on the future of work, communities, and education, bringing diversity together to spark new creative ideas and ways of thinking that will pave the way toward the future.…

Solution Seekers

1
A Narrative for Change: Events that Shift Minds and Policies 31:45

2 years ago31:45