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Turning Voice of Customer Insights Into Action
Manage episode 307808201 series 2606609
Content provided by Xylem, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Xylem, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Live from WEFTEC 2021 in Chicago, Brian Geegan, Director of Marketing for Xylem Rental and Service Solutions, and Kristen King, Director of Marketing for Xylem Water Utilities, join the show to discuss the art and science behind voice of customer research, its meaning and value, and how insights from the field are applied to product and service development and marketing. Geegan and King share what goes into a detailed voice of customer process, how marketing data and campaigns can support sales teams, and more.
Watch all WEFTEC 2021 presentations featuring Xylem experts on-demand now: https://www.xylem.com/en-us/about-xylem/newsroom/weftec-2021/
142 episodes
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Manage episode 307808201 series 2606609
Content provided by Xylem, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Xylem, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Live from WEFTEC 2021 in Chicago, Brian Geegan, Director of Marketing for Xylem Rental and Service Solutions, and Kristen King, Director of Marketing for Xylem Water Utilities, join the show to discuss the art and science behind voice of customer research, its meaning and value, and how insights from the field are applied to product and service development and marketing. Geegan and King share what goes into a detailed voice of customer process, how marketing data and campaigns can support sales teams, and more.
Watch all WEFTEC 2021 presentations featuring Xylem experts on-demand now: https://www.xylem.com/en-us/about-xylem/newsroom/weftec-2021/
142 episodes
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Similar to Solving Water: A Xylem Podcast
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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