))
Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
Manage episode 489001567 series 3326218
Content provided by Mekanism and Jason Harris and Jason Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mekanism and Jason Harris and Jason Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
š¶ Adidas just launched a China-exclusive pet collectionāand itās more than just cute.
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsā latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
š§ Is this a clever test-market move or a missed brand moment?
š Why China firstāand why not global?
š± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
…
continue reading
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsā latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
š§ Is this a clever test-market move or a missed brand moment?
š Why China firstāand why not global?
š± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
120 episodes
Share
