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249: Tiktok Shopee Lazada Amazon. Why Live Commerce Is More Than Just A Digital Sales Gimmick
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Content provided by Soul Rich Woman, Genecia Alluora, South East Asia Woman of Excellence, Former Miss Singapore, Online Business Strategist, and Founder of #1 Leading Female Entrepreneur Network Across The Region Soul Rich Woman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Soul Rich Woman, Genecia Alluora, South East Asia Woman of Excellence, Former Miss Singapore, Online Business Strategist, and Founder of #1 Leading Female Entrepreneur Network Across The Region Soul Rich Woman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?
Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on Money FM 893FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.
250 episodes
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