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Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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POS; Retails’ Weakest Link
Manage episode 355324034 series 2891201
Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link.
This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.
Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study.
The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io.
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
140 episodes
Share
Manage episode 355324034 series 2891201
Content provided by Dreamr Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dreamr Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link.
This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.
Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study.
The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io.
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
140 episodes
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Similar to Sound in Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
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…
continue reading
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…
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continue reading
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continue reading
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continue reading
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