It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Tapestry Talks Luxury in the Digital Age
Manage episode 476313871 series 2365261
Content provided by Sourcing Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sourcing Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivity with digital-first accessibility? And how do you integrate omnichannel innovation into personalization, as well as the in-store experience?
Here, Lauren Parker, director of Fairchild Studio, chats with Yang Lu, the chief information officer at Tapestry, to learn how Tapestry is approaching luxury in this digital age. Lu explained the company’s test-and-learn digital strategy to meet customers where they are, and why “iteration is the new perfection.”
Learn more about your ad choices. Visit megaphone.fm/adchoices
154 episodes
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Manage episode 476313871 series 2365261
Content provided by Sourcing Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sourcing Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivity with digital-first accessibility? And how do you integrate omnichannel innovation into personalization, as well as the in-store experience?
Here, Lauren Parker, director of Fairchild Studio, chats with Yang Lu, the chief information officer at Tapestry, to learn how Tapestry is approaching luxury in this digital age. Lu explained the company’s test-and-learn digital strategy to meet customers where they are, and why “iteration is the new perfection.”
Learn more about your ad choices. Visit megaphone.fm/adchoices
154 episodes
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Similar to Sourcing Journal Radio
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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