SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships

Spa Marketing Made Easy Podcast

Are new clients really the answer to your growth challenges? 🧐

In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn’t always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead.

We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in building relationships at scale.

If you’re ready to stop feeling like you’re on a marketing hamster wheel and start getting strategic with your growth, this is a must-listen.

What you’ll learn during this episode:

• Why new clients aren’t always the solution to low bookings

• How to figure out if you have a lead flow problem or a retention problem

• Real-time tracking strategies that will give you instant marketing clarity

• How to have empowered, non-defensive conversations with your team about performance

• The power of personal touchpoints (even in an AI world!)

• Actionable steps to elevate retention and boost revenue without more hustle

Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships

• Learn more about Mangomint and get your first two months free!

• Listen to the Marketing 100 podcast

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!