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From Data to Dollars: Profit Strategy for Entrepreneurs | Leslie Taylor - Part 2
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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
In Part 2 of this powerful conversation, Leslie Taylor shares the behind-the-scenes truth of navigating entrepreneurship while managing motherhood, caregiving, breast cancer recovery, and her desire to build something meaningful. She and Beverly explore what it really looks like to redefine success, niche with purpose, and show up with quiet courage, even when things are messy. From faith and imposter syndrome to marketing burnout and the power of aligned decisions, this episode is a masterclass in building a business that fits your life, not the other way around.
Three Key Marketing Topics Discussed:
- Building Confidence to Show Up on LinkedIn: Leslie shares how she overcame fear and imposter syndrome to fully show up on LinkedIn and embrace marketing as a business owner, not just a numbers person.
- Niching for Messaging and Marketing Power: She discusses how narrowing her niche to serve real estate investors and potentially engineering/construction firms is a strategic marketing move for better connection and clarity.
- Marketing Systems and Social Media Tools: From her use of Loomly to her struggles with social media content creation, Leslie opens up about the importance of systems and tools in managing marketing without burnout. Check out these Five Essential Marketing Tools!
Follow Leslie:
Leslie Taylor | LinkedIn
Leslie Taylor | Instagram
Leslie Taylor | Website
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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