Break Free from the Code Controlling You

The Hard Way With Joe De Sena

In this episode, Norman Wolfe reveals the hidden “psychic DNA” that silently drives your decisions, relationships, and business outcomes. Once you understand it—you can rewrite it. Learn to rewrite the internal stories holding you back Break through the barriers that block execution and growth Hack your brain’s natural resistance to change Turn failure into a foundation for lasting success Whether you're a CEO, entrepreneur, or simply striving for personal growth, this episode gives you practical tools to decode unconscious patterns, lead meaningful change, and overcome resistance—so you can think bigger, lead smarter, and become truly unstoppable. Timestamps: 00:45 Meet Norman Wolfe 01:22 Norman’s Career Journey 04:09 Becoming a Consultant 06:14 What Stops Leaders from Executing? 10:20 How to Shift Organizational Behavior 13:53 The Fast Eat the Slow Slogan 15:44 Norman's Personal Relationship Story 18:11 Rituals & Scaffolding for Change 19:02 How to Reframe Resistance 21:35 How to Connect with Norman 22:44 Final Thoughts Connect to Norman: Facebook: https://www.facebook.com/norman.wolfe.5 LinkedIn: https://www.linkedin.com/in/wolfe YouTube: https://www.youtube.com/channel/UCbnRB_fX-9ZKMf5hvCwHLKg Twitter/X: https://twitter.com/nswolfe Grab the first three chapters of Norman’s book—completely free! www.quantumleaders.com/podcast/ Get the book on Amazon https://www.amazon.com/Living-Organization-Transforming-Business-Extraordinary/