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How IPS Solves the ‘Friction’ Problem at Major Events
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In this episode of Spatial Experience Design, host Søren Vasø sits down with Crowd Connected’s CEO, James Cobb, to unpack how indoor positioning systems (IPS) are transforming navigation at large-scale events. They dive into the hidden friction between key attendee moments—lost time, missed meetings, inefficient crowd flow—and how IPS helps remove it. From real-time wayfinding to dynamic messaging and movement analytics, the conversation explores what it takes to support truly personalized journeys in complex, high-density environments. Along the way, they touch on event ROI, attendee expectations, and how knowing “where people are” unlocks value for both visitors and organizers.
Key Topics:
Indoor positioning systems (IPS)
Wayfinding challenges at large-scale events
Personalizing journeys through spatial data
Real-time messaging and crowd flow management
Impact on attendee satisfaction and event ROI
Organizer insights from dynamic movement analytics
Additional Resources:
Connect with Søren Vasø
Connect with James Cobb
Our YouTube Channel
Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com
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