274: How to Write so Busy People Respond. Todd Rogers

SPEAK LIKE A CEO

Is it possible to write so that even busy CEOs respond? Yes, it is. If you know how.

On this week’s episode of Speak Like a CEO, Oliver sits down with Harvard professor Todd Rogers, co-author of Writing for Busy Readers, to uncover why most messages fail – and how to fix them.

Todd is a behavioral scientist who has spent years studying how people read (or rather, don’t read). His research-backed insights will change the way you write forever.

Along with co-author Jessica Lasky Fink, Todd distilled years of research into 6 principles that make writing clearer, more engaging, and more likely to get a response.

Every day, we’re drowning in emails, reports, and messages. These 6 principles don’t just make your writing better; they boost productivity, relationships, and response rates.

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