Crisis Comms, Part 1: What PR Pro Bob Reid thinks of Your Biggest Comms Problems

Speaking of Media ....with Keith Marnoch

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Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it?

In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.
Bob Reid's Touchdowns and Fumbles podcast for Newstalk 1010 CFRB Radio, Toronto:
https://www.iheartradio.ca/newstalk-1010/audio/podcasts/touchdowns-fumbles-1.9459916
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Chapters

1. Crisis Comms, Part 1: What PR Pro Bob Reid thinks of Your Biggest Comms Problems (00:00:00)

2. Bob Reid, Director of Brand Reputation, Veritas Communications (00:03:03)

3. Which skills help you deal with Crisis? (00:05:50)

4. Is your organization ready for a crisis? (00:07:07)

5. Keeping Crisis in Perspective (00:08:17)

6. Crisis Preparedness (00:09:20)

7. "Hey, Is this a Crisis?" (00:12:30)

8. What can make a Crisis worse than it already is? (00:17:26)

9. Getting ahead of the Crisis (00:18:37)

10. Bearers of Bad News get to Frame the Bad News (00:19:56)

11. Getting Your Own Team on the Same Page (00:21:57)

12. Calling in the PR Agency (00:23:06)

13. Validating Your Approach with a 3rd Party (00:24:59)

14. No One Person is Smarter than the Team (00:26:46)

15. Escalation of Spokesperson Ranking - Maple Leaf Foods (00:31:25)

16. Summation (00:33:21)