How to Land a Talk Radio Interview - with broadcaster Lisa Brandt

Speaking of Media ....with Keith Marnoch

Speaking of Media ....with Keith Marnoch

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Added four years ago

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Biscuits & Jam

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Encore: Jessica B. Harris Believes in a Welcome Table 42:14

13 days ago42:14

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Episode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

4 years ago 35:04

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Have you ever wondered what it takes to become a guest on a radio talk show?
Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization?
Elements included in this episode:
*The importance of storytelling and why it should be uppermost in a communicator’s mind.
*Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto mainstream media is not beyond your ability; however, you need to know:
- which outlets that will reach your intended audience most directly.
- how to pitch and secure the interview.
*Know who produces the radio show you are pursuing and how they consider guests.
*Ensure you are demonstrating your story’s newsworthiness.
*If you can relate your specific story to a larger theme in the current news cycle – that’s even better
Lisa Brandt can be found online at:
VoiceofLisaBrandt.com
Her book: 'Making the Media Want you' can be found here:
https://www.voiceoflisabrandt.com/books/make-the-media-want-you/
Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking
Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269
See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/
And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking
Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/
Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Chapters

1. How to Land a Talk Radio Interview - with broadcaster Lisa Brandt (00:00:00)

2. The Sound Bite (00:02:45)

3. Storytelling (00:05:15)

4. Talk Show Host Objectives (00:06:50)

5. Proactive vs. Reactive Interviews (00:08:23)

6. Hard-Hitting, Reactive Interviews (00:10:10)

7. The One Trait a Guest needs to Project (00:13:40)

8. Why are Journalists Like Elephants? (00:16:10)

9. Are Human Interest Stories always wanted? (00:18:50)

10. Pitching Your Story / Interview (00:21:12)

11. Media people are Busy! (00:24:44)

12. Who do you contact to pitch a guest? (00:26:30)

13. Who has benefited the most from "Make the Media Want You" ? (00:29:30)

14. Episode Recap (00:32:13)

23 episodes

#Business #Marketing #Keith Marnoch #Podcasting Education #News #Communication #Media Relations #Crisis Communications #News Media #Corporate Communications #Trusted News Sources #Media Storm

Speaking of Media ....with Keith Marnoch