))
496: Wired for Story, How We Really Make Decisions with Lisa Cron
Manage episode 434183625 series 3593126
Content provided by Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[1:05] We are wired for stories. Stories sway us more than facts
[4:14] We like to think that we make decisions logically and objectively, but it's just not true
[8:30] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:41] How to identify your target group's points of resistance
[17:45] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
Website:
509 episodes
Share
