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MarketBoost? PatientBoost!
Manage episode 361218078 series 3294026
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Mike Hennan
This week Stephanie Rodin chats with her guest, Mike Hennan. The two chat about marketing as a whole, and more specifically in dentistry. He offers his expert advice for a startup’s website, where the focus should lie in the beginning, and how to adjust the website’s offerings along with the business’ growth.
In this episode, we discuss:How Mike became so knowledgeable about dentistry without studying it
What he was actually educated in, and how it along with his family helped shape what his business actually does
Where his niche market was found
Who he works with, and the extra branch added to the message in their marketing when working with specialists
What levels of marketing PatientBoost offers to their clients
Mike’s advice for a startup’s website, where the focus should lie in the beginning, and how to adjust the website’s offerings along with the business’ growth
What Mike thinks about using Chatbots on your dentistry website
Why he says Google Ads make a difference, and how PatientBoost boosts your search rankings
What the process of working with PatientBoost looks like for their clients, and their inspiring efforts to offer loyalty and care in what they provide
How the possibility of a recession is affecting the dental industry, and their suggestions for finding success in your practice and your relationships during this time
What he sees as the biggest takeaway for using the services of PatientBoost
Mike Hennan loves dentistry as much as you can without being a dental professional. He loves helping dental practices and industry partners devise the best marketing strategy to help them attract their ideal patients/clients and grow their business.
He is the co-founder and head of sales & partnerships at PatientBoost - The Business & Marketing Consultancy for Growth Minded Practice Owners. He is also the co-founder & CEO at the Dental Business Association - The Association for Dental-Focused Service Providers, and is the host of the Growing A Dental Practice Podcast - inspiring the next generation of practice owners.
Website: https://patientboost.dental/Facebook: https://www.facebook.com/patientboostofficial Instagram: https://www.instagram.com/patient.boost/ LinkedIn: https://www.linkedin.com/in/mikehennan/ YouTube: https://www.youtube.com/channel/UCOebfFE7zJSKeoOWqaH6tBg Podcast: https://patientboost.dental/dental-podcast/
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