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Can You Say That in an Ad? Limited-Time Lies, Testimonial Traps, and the Real FTC Rules | Marketing on Trial
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Limited-time offers. Income claims. Celebrity testimonials. What if everything your funnel is built on is legally shaky—and you don’t even know it?
In this special highlights edition of Marketing on Trial, hosts Emma Rainville and Ryan Poteet compile the most impactful moments from recent episodes—bringing together the sharpest insights on deceptive marketing practices, legal blind spots, and the FTC's evolving standards for 2025.
Whether it’s the real meaning behind “limited-time only,” what makes a testimonial compliant, or how AI and automation are changing enforcement, this episode distills the no-BS legal strategies every marketer should know. It’s fast-paced, tactical, and packed with the kind of clarity that keeps your business safe as you scale.
Sign up to the Visionary Vault for every roadmap, tools, and resources that we drop in every episode. FOR FEE! https://specialopspodcast.com/visionary-vault
(0:00) Can something literally true still be deceptive?
(1:32) What the FTC considers “reasonable consumer understanding”
(3:18) Why “limited-time only” offers might land you in legal trouble
(5:40) Creative bonuses, rotating product designs, and compliant urgency
(7:05) MyPillow, repeat sales, and the problem with false discounts
(8:30) How FTC regulation and enforcement has evolved over the last decade
(10:01) Income, health, and testimonial claims: what the FTC wants in 2025
(12:14) What “typical results” really means and how to prove it
(14:10) Deregulation myths, RFK hype, and why compliance still matters
(15:30) How AI is reshaping enforcement and why no funnel is invisible
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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