Artwork

Content provided by Jeremy Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing

11:42
 
Share
 

Manage episode 463661577 series 3467449
Content provided by Jeremy Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.
Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
Takeaways

  • Fans want to see themselves in marketing messages.
  • Relatability transforms generic interactions into engaging ones.
  • Address emotions and experiences in your emails.
  • Use images that reflect your audience's demographics.
  • Incorporate testimonials for authenticity and emotional weight.
  • Tell vivid stories that resonate with your audience.
  • Focus on shared experiences to create emotional connections.
  • Acknowledge fan loyalty to make them feel valued.
  • Relatability can lead to higher ticket sales.
  • Celebrate the shared values and passions of your fans.

Chapters
00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to Campaigns

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

  continue reading

115 episodes

Artwork
iconShare
 
Manage episode 463661577 series 3467449
Content provided by Jeremy Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.
Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
Takeaways

  • Fans want to see themselves in marketing messages.
  • Relatability transforms generic interactions into engaging ones.
  • Address emotions and experiences in your emails.
  • Use images that reflect your audience's demographics.
  • Incorporate testimonials for authenticity and emotional weight.
  • Tell vivid stories that resonate with your audience.
  • Focus on shared experiences to create emotional connections.
  • Acknowledge fan loyalty to make them feel valued.
  • Relatability can lead to higher ticket sales.
  • Celebrate the shared values and passions of your fans.

Chapters
00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to Campaigns

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

  continue reading

115 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play