The History Of Hi-Chew

Sprung On Food

In this episode of Sprung On Food Kae Sprung is joined by comedian, actor, and writer Zavior Phillips to dive into his love for Hi Chew candy. Discover the fascinating history behind Morinaga's popular treat, from its origins with Taichiro Morinaga to its global success. Zavior shares personal anecdotes, Hi Chew's cultural impact, and the unique qualities that make this chewy candy a fan favorite around the world. Don’t miss the deep dive into one man's mission that turned into a global phenomenon! Subscribe for more delicious content and food stories.

You can follow and support Zavior Phillips here:

https://www.instagram.com/zaviorphillips/

https://www.tiktok.com/@zavior.com

https://www.zaviorphillips.com/

See behind the scenes photos and video here: http://instagram.com/sprungonfood

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Website: http://katherinesprung.com
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TikTok: https://www.tiktok.com/@iamsprung?

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About the show:
Sprung On Food is a digital and podcast series, hosted by Katherine "Kae" Sprung, an award-winning pastry chef and food and media entrepreneur. This season, we're talking about favorite foods- the history behind them and the role they play in the world today. Each episode features a special guest to talk about their favorite food, and help comment on the historical origins and pop-cultural and modern society moments tied to that food. Its food history meets food pop-culture, a dose of education, with sprinkles of comedy.

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00:00 Welcome to Sprung On Food
00:17 Introducing Zavior Phillips
00:47 Zavior's Love for Hi Chew
06:17 The Origins of Hi Chew
06:26 TAICHIRO MORINAGA's Journey
12:25 The Birth of Hi Chew
14:09 Unique Flavor Experience
14:37 Manufacturing Process
15:19 Expansion in the US
16:31 Global Flavor Variety
18:32 Market Success
21:34 Pop Culture Impact
22:41 Introducing Chewbie
27:44 Final Thoughts and Community