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Ep. 108: Rudy Webb - Paradise Advertising
Manage episode 488775902 series 1521837
Content provided by Joe Hamilton and St. Petersburg Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Hamilton and St. Petersburg Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of St. Pete X, Joe Hamilton talks with Rudy Webb, President of Paradise Advertising, about the evolution of destination marketing. Webb reflects on two decades in the industry, from faxes to AI, and how his agency helps cities define and promote their identity. He explains how Paradise navigates RFPs, tracks tourism impact without direct sales data, and adapts messaging during crises like COVID-19. Webb also shares how the agency has grown under new leadership and continues to influence national campaigns while staying rooted in St. Pete’s community and culture.
100 episodes
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Manage episode 488775902 series 1521837
Content provided by Joe Hamilton and St. Petersburg Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Hamilton and St. Petersburg Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of St. Pete X, Joe Hamilton talks with Rudy Webb, President of Paradise Advertising, about the evolution of destination marketing. Webb reflects on two decades in the industry, from faxes to AI, and how his agency helps cities define and promote their identity. He explains how Paradise navigates RFPs, tracks tourism impact without direct sales data, and adapts messaging during crises like COVID-19. Webb also shares how the agency has grown under new leadership and continues to influence national campaigns while staying rooted in St. Pete’s community and culture.
100 episodes
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Similar to St. Pete X
Weekly ideas, insights, and tips on management from Harvard Business Review.
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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