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Addressing Common Arguments Against Brand Marketing

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Manage episode 498429164 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope.

Check out our⁠ events page⁠ to register for the third event, happening live on August 21.

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing

______

Subscribe to Stacking Growth on ⁠Spotify⁠ and ⁠YouTube⁠

⁠Learn More About Refine Labs⁠

⁠Sign Up For Our Newsletter⁠

Connect with the hosts:

⁠Matt Sciannella⁠

⁠Dale Harrison

  continue reading

242 episodes

Artwork
iconShare
 
Manage episode 498429164 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope.

Check out our⁠ events page⁠ to register for the third event, happening live on August 21.

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing

______

Subscribe to Stacking Growth on ⁠Spotify⁠ and ⁠YouTube⁠

⁠Learn More About Refine Labs⁠

⁠Sign Up For Our Newsletter⁠

Connect with the hosts:

⁠Matt Sciannella⁠

⁠Dale Harrison

  continue reading

242 episodes

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