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Addressing Common Arguments Against Brand Marketing
Manage episode 498429164 series 3436359
Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope.
Check out our events page to register for the third event, happening live on August 21.
Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing
______
Subscribe to Stacking Growth on Spotify and YouTube
Learn More About Refine Labs
Connect with the hosts:
242 episodes
Manage episode 498429164 series 3436359
Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope.
Check out our events page to register for the third event, happening live on August 21.
Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing
______
Subscribe to Stacking Growth on Spotify and YouTube
Learn More About Refine Labs
Connect with the hosts:
242 episodes
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