How to Prioritize Consistent Experimentation | Canberk Beker

Stacking Growth | The B2B Marketing Podcast

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35:12

Sidhu Moose Wala explodes onto the Canadian music scene. His sound is a fusion of two worlds - hip-hop with the poetic language of rural Punjab, where he is from. After years of struggle he’s making it. But with the spotlight comes a dark side. As his fame grows, so do the threats. "We will kill you." Presented by broadcaster and DJ Bobby Friction and investigative journalist Ishleen Kaur. Season 8 of World of Secrets, The Killing Call, is a BBC Eye investigation for the BBC World Service. Archive audio credits: Lovepreet Waraich, Malwa TV, BritAsia TV, MPHONE Canteeni Mandeer, GK Digital, Thakur Media, Capital Extra, Famous Punjab TV, ModernSings, Dheeth.jeha, RealRohitBlogs, Mirror Now, India Today. Here’s a link to the BBC Eye two-part documentary films, which we recommend you watch after listening to this podcast: https://bit.ly/thekillingcall If you are in the UK, you can watch on iPlayer: https://www.bbc.co.uk/programmes/m002f18y…

about a year ago 28:25

MP3•Episode home

Canberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation.

Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth.

He shares is personal experiences and challenges in advocating for experimentation, especially within the constraints of B2B environments that often prioritize direct metrics like cost per lead over innovative tactics. Highlighted by the stark comparison between B2C and B2B methodologies, this episode delves deep into how his bold moves and risk-taking have led to groundbreaking strategies, such as successfully tapping into competitive keyword spaces and leveraging user-generated insights. As he recounts his various experiments, both successful and unsuccessful, Canberk stresses the critical role of data-and intuition-driven decisions, ultimately inspiring marketers to push past traditional limits to achieve significant breakthroughs in their campaigns.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #experimentation

______

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Connect with the guest:

Canberk Beker

Connect with the hosts:

Evan Hughes

Steph Crugnola

233 episodes

#Business #Marketing #Refine Labs

How to Prioritize Consistent Experimentation | Canberk Beker

Stacking Growth | The B2B Marketing Podcast

published about a year ago

MP3•Episode home

Canberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation.

Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #experimentation

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

Connect with the guest:

Canberk Beker

Connect with the hosts:

Evan Hughes

Steph Crugnola

233 episodes

#Business #Marketing #Refine Labs

All episodes

Stacking Growth | The B2B Marketing Podcast

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Stacking Growth | The B2B Marketing Podcast

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Stacking Growth | The B2B Marketing Podcast

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Stacking Growth | The B2B Marketing Podcast

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Stacking Growth | The B2B Marketing Podcast

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