Why Storytelling is Crucial for Brand Marketing | Liam Moroney

Stacking Growth | The B2B Marketing Podcast

Called to Action is back with Liam Moroney of Storybook marketing to walk us through his journey as a marketer focused on brand and storytelling. He gives his history, philosophy, and advice on how to change your leadership's mindset.

Liam draws from his extensive background in B2B marketing to share his experiences in navigating various industries, emphasizing the importance of moving from a 'growth at all costs' mindset to a more sustainable, brand-centric strategy. The conversation highlights key challenges faced by marketers in tech, especially in convincing stakeholders about the value of storytelling and brand awareness. Liam discusses how understanding the fundamentals of marketing and human behavior fosters better brand development and market reach. Stressing the significance of storytelling as a tool to improve brand recall and customer connection, Liam shares strategies for changing leadership mindsets resistant to traditional perceptions. This episode is rich with insights for marketers, challenging existing paradigms and encouraging more proactive approaches in achieving effective growth.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment #storytelling #brandmarketing

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

Sign Up For Our Newsletter

Connect with the guest:

Liam Moroney

Connect with the hosts:

Evan Hughes

Steph Crugnola