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192. The Secret Advantage of Being Yourself No One Talks About
Manage episode 483598942 series 2899136
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If you want to stand out, you can’t follow the rules of mainstream marketing.
We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.
I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.
In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility
—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.
If you’ve ever said:
– “I’m not great on camera”
– “I don’t like how I look or sound”
– “I’m not sure I’m cut out for video”
…this episode will reframe everything.
We’ll talk about:
– The hidden belief holding most experts back from visibility
– Why scripting, prepping, and performing often make things worse
– How to unlock your real presence and turn it into magnetic video content
– The truth about where confidence really comes from (hint: it’s not perfection)
This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up in your zone of genius—with clarity, confidence, and the right content—your ideal clients won't just notice you.
They'll choose you.
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
And I’ll see you next time—on The Standout Business Show.
Chapters
1. Welcome & The Camera Ready Myth (00:00:00)
2. Why Readiness Comes From Showing Up (00:01:39)
3. Performative Marketing vs. Being Present (00:03:01)
4. Client Success Story (00:04:41)
5. The Mic Drop Moments Method (00:05:50)
6. Episode Closing & Call to Action (00:07:17)
193 episodes
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