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Fernando López de Castilla Elías, Founder of GNF Worldwide & Formula X
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"Franchising is not just a business model. It’s an ecosystem of shared success."
As the founder of GNF Worldwide, Fernando López de Castilla Elías has helped shape the franchise landscape across more than 10 countries. From consulting and sales outsourcing to franchise-focused investment banking, Fernando’s firm has completed over 10,000 deals — making him one of the most influential figures in international franchising today.
In this episode of Stars of Franchising, Fernando joins Ab and Vini to share what it takes to build franchise systems that scale responsibly and sustainably around the globe. With deep expertise in Latin America and a sharp perspective on what it means to “professionalize” franchising, Fernando brings the kind of global insight that franchise leaders at every stage need to hear.
In this episode, Fernando discusses:
- Why most Latin American franchisors fail when they try to scale too soon
- What franchising maturity looks like — and how to know if you're ready to go global
- How his legal and finance background shaped GNF’s investment discipline
- The biggest gaps between U.S. and emerging market franchising approaches
- Why long-term partnerships, not transactions, are the future of the franchise model
- How GNF Worldwide is helping create a new generation of global franchise leaders
This episode is a must-listen for anyone thinking about international growth, emerging markets, or how to turn a franchise system into a long-term asset.
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