Profitable. Focused. Built for Dogs. How This Niche eCommerce Brand Got Successfully Acquired

Startup Acquisition Stories

Matt Brenton didn’t build BigPawShop to scale aggressively. He built it to work for real customers, with real margins, and a clear brand identity. What started as a side hustle became a profitable niche eCommerce business selling bold, custom dog collars.

In this episode, Matt shares how he grew the brand without paid ads, structured his operations with intention, and successfully sold the business through Acquire.com.

He walks through what made the brand attractive to buyers, how he managed the listing, and what a clean, founder-first exit really looks like.

You’ll learn:

• How to run a lean eCommerce brand with strong retention
• Why emotional products can still be strategic assets
• What buyers look for in simple, documented Shopify stores
• How to prep your business so it sells fast and clean
• Why timing and founder clarity make all the difference

3 lessons from Matt’s exit:

1. Keep it focused: a niche product with loyal buyers has real value
2. Document everything before you list
3. A buyer who respects your work makes the exit easier

Whether you’re running an eCommerce brand or thinking about your own exit, Matt’s story shows how to prepare, sell, and move on with clarity.

Follow Matt's journey on LinkedIn