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#88 How to Market a Database Product? | CMO of SingleStore Madhukar Kumar
Manage episode 455741538 series 2922880
Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: https://startupproject.substack.com/ → Website: https://thestartupproject.io Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales
100 episodes
Share
Manage episode 455741538 series 2922880
Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: https://startupproject.substack.com/ → Website: https://thestartupproject.io Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales
100 episodes
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Similar to Startup Project: Build the future
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
We help founders make something people want.
…
continue reading
On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
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continue reading
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