Ep#8: The Power of Brand for Startups with Danish Chan

Startups Decoded

In today’s fast-paced and ever-evolving business landscape, brand strategy is more crucial than ever. As consumer expectations shift and competition intensifies, modern brands must redefine their approach to stand out and drive sustainable growth. Danish Chan, co-founder of Untangld and founding partner of ‘by The Network,’ brings a wealth of experience in reshaping how brands connect with their audiences. In this podcast, we’ll explore the importance of developing a robust, adaptable brand strategy that not only speaks to today’s consumer but also sets a foundation for long-term success. From building authentic connections to navigating the digital age, we’ll dive into the key principles that enable brands to not just survive, but thrive in a competitive market.

Music Credit: "Neptuno" - Phondupe (Album: Onykia)

Danish Chan (LinkedIn)

Co-founder of strategy shop Untangld, and Founding Partner of the international creative network, 'by The Network'. I'm also a regular judge at the Effies and Warc Awards and a sometimes contributor for global and local marketing publications.

Untangld (Website)

Untangld is a brand and customer strategy studio, working with businesses around the world to redefine how they win.

Chapters

00:00: Introduction to Brand Strategy

01:35: Understanding Untangled and Its Mission

03:10: Defining Brand Strategy

05:36: The Evolution of Brand and Founder DNA

10:44: Stages of Startup Growth and Brand Strategy

11:40: Foundational Elements for Early Stage Startups

15:10: Transitioning to a More Rigorous Brand Strategy

18:11: Differentiating Brand Messaging from Product Messaging

20:15: The Importance of Emotional Connection in Branding

26:45: Brand Fame and Its Impact

33:08: Conclusion and How to Reach Untangled