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Episode 756 | Why Great Product Management Is Critical for Your Startup

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Manage episode 466111559 series 2455819
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user success and optimize pricing strategies.

Topics we cover:

  • (2:46) – What does a product manager do?
  • (10:36) – When should a SaaS company designate a full time product manager?
  • (15:33) – Pricing and and creating a flywheel
  • (22:41) – Deciding on your “fair” value metric
  • (30:01) – Pricing experimentation in the early days

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

440 episodes

Artwork
iconShare
 
Manage episode 466111559 series 2455819
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user success and optimize pricing strategies.

Topics we cover:

  • (2:46) – What does a product manager do?
  • (10:36) – When should a SaaS company designate a full time product manager?
  • (15:33) – Pricing and and creating a flywheel
  • (22:41) – Deciding on your “fair” value metric
  • (30:01) – Pricing experimentation in the early days

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

440 episodes

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