159: The Struggle to Focus in the Age of Distraction

Sticky Brand Lab Podcast

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.
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By the end of this episode, you'll learn:

• How big and fast the mountain of information at our fingertips has grown.
• How technology has changed the way our brains prefer to take in information.
• The one digital invention that keeps us scrolling and scrolling and scrolling....
• How predictive technology can anticipate your next move.
• The affect technology is having on digitally native children.
• Ways to climb out of the rabbit hole and take control of your tech-induced habits.

Key points Lori and Nola are sharing in this episode:

4:48 Surprising revelations that made Lori's jaw drop.

14:22 The Multi-Tasking Myth

22:48 The addictive side effect of this one tech improvement

28:03 Pavlovian psychology applies to social media

30:17 How tech affects children

35:13 Solutions to Managing Technology Addiction and Improving Focus

44:44 "Stolen Focus" Recommendation

Resources
Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
Sign up for “News You Can Use” at Sticky Brand Lab
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

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Podcast Transcript

Chapters

1. Why this dive into technology's affect on attention: Lori's story (00:00:00)

2. The book: Stolen Focus by Johan Hari (00:01:16)

3. Surprising revelations that made Lori's jaw drop. (00:04:48)

4. The Multi-Tasking Myth (00:14:22)

5. The addictive side effect of this one tech improvement (00:22:48)

6. Pavlovian psychology applies to social media (00:28:03)

7. How tech affects children (00:30:17)

8. Solutions to Managing Technology Addiction and Improving Focus (00:35:13)

9. "Stolen Focus" Recommendation and Discussion (00:44:44)