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Why I Stopped Building My Business The Traditional Way (and What I’m Doing Instead)
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If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you.
In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to reconnecting with my Midheaven, they share the real story behind the Midheaven Method and how it reshaped everything: their offers, visibility strategy, and how they show up as a service provider.
In this episode, Blu covers:
- The signs of burnout they couldn’t ignore
- How the Midheaven helped them to realign their business
- What a “soft pivot” actually looks like
- Why your business strategy needs to match your energetic blueprint
This episode is your permission slip to stop forcing what doesn’t feel right — and start designing a business that actually fits you.
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