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Easy Website Updates To Help You Book More Leads
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“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.”
- Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience.
Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuable opportunities to connect with their prospects more effectively.
Even worse, their websites may actually discourage qualified leads from reaching out!
Remember: even if you’re doing an amazing job on social media, your website still plays an extremely valuable role in your marketing strategy — so ensuring that you are strategic in terms of your website content, design, and tech is vital to your success.
In this episode, I share five quick website updates that help you build more trust and book more leads.
Listen now to discover:
- Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
- How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
- How to effectively use Google My Business to drive more traffic to your website
Highlights:
01:11 Intro
02:07 Social media hazards
02:52 Check those links
03:57 Contact page example
05:20 Reevaluate your blogs
07:40 My blog example
09:38 Google My Business
10:44 Clean up your navigation menu
11:53 Match your vibe across platforms
12:30 Optimized CTAs
13:42 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 07, 2024 04:13 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 323488888 series 2906631
“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.”
- Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience.
Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuable opportunities to connect with their prospects more effectively.
Even worse, their websites may actually discourage qualified leads from reaching out!
Remember: even if you’re doing an amazing job on social media, your website still plays an extremely valuable role in your marketing strategy — so ensuring that you are strategic in terms of your website content, design, and tech is vital to your success.
In this episode, I share five quick website updates that help you build more trust and book more leads.
Listen now to discover:
- Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
- How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
- How to effectively use Google My Business to drive more traffic to your website
Highlights:
01:11 Intro
02:07 Social media hazards
02:52 Check those links
03:57 Contact page example
05:20 Reevaluate your blogs
07:40 My blog example
09:38 Google My Business
10:44 Clean up your navigation menu
11:53 Match your vibe across platforms
12:30 Optimized CTAs
13:42 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
All episodes
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